Facebook is testing new ads, for which 10 cents are paid to the user

Imagine a situation where users do not ignore advertising, do not “cut” it with the help of various browser plug-ins, but instead, they are eager to watch new commercials, and the more the better. Impossible situation? Now yes, but in the near future, it is likely that this situation will become a reality, though not on the entire virtual space, but only on Facebook. In any case, this social network decided to experiment with advertising, for viewing which the user receives money. A little, about 10 cents, but that’s money.

Earned money can be spent on the Facebook Deals service, a relatively new functionality of Facebook, comparable to Groupon. Advertising, for viewing which the user will receive a reward, will be shown mainly in games. Companies such as CrowdStar, Digital Chocolate and Zynga have already expressed their desire to participate in the new project. Facebook is working with companies such as Sharethrough, SocialVibe, Epic Media, and SupersonicAds to ensure that the new ad system works properly. Analyze the effectiveness of the new system will be TrialPay.



Experts believe that this method of advertising will “do well” for advertisers who will receive a greater response from their advertisements, and for users who, for dubious pleasure, view advertisements while growing pigs and feathered animals in all kinds of virtual farms, will receive real money, even and small.

Earlier, Facebook representatives received complaints from their advertising partners about low rates of viewing advertising banners by users. Perhaps this step will help solve this problem. Previously, Facebook has already tested the reward system for users who received various bonuses for subscribing to different programs. Apparently, such a system proved to be quite good, and Facebook will gradually deepen the system of “advertising bonuses."

One must think that if such a system shows itself on the positive side, then the implementation of this idea can be expected in Vkontaktektika.

Via Mashable