Runetology (79): product director of the combined company Rambler and Afisha Dmitry Stepanov

Dmitry Stepanov - about the development of Afisha and the partnership management style, about how he became a Mail.ru marketer by reading four pages of a marketing textbook, about Sports.ru’s strategy and its audience, as well as how they will develop together “ Poster "and Rambler. In the second part of the program, Dmitry and I summarize the results of the year in Runet.

Guest Interview:

• Dmitry Stepanov’s career: World of Internet, Mail.ru, Russian Railways, RBC hosting center, Afisha.
• Early Mail.ru: an inside look.
• Sports.ru: swan, cancer, and pike that have achieved synergy.
• “It’s always exciting to do things in which you don’t understand anything at first.”
• How Dmitry Stepanov turned Afisha.ru from a product into a business.
• What awaits Rambler and Afisha after the merger?
• Intuition in startups.

Main events and trends of the year:

• Mail.ru Group held an IPO.
• Registration of domains in zone.rf has opened.
• The boom of Groupon and its clones has spread to Russia.
• Investors' interest in start-ups has intensified; Western players are seeking Russia.
• Facebook forcedly seized positions in the Russian market.
• The mass arrival of government officials on the Internet.
• In RuNet, there was more work with a shortage of qualified personnel.

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