The Mystery of Vogue Magazine

       A bit of official information about the latest Vogue magazine, or rather, about its interactive module.    To be honest, I wanted to give good news to the IT people at the beginning of the next working week, since it was frankly not up to the information lines, but ...    There is such a company Americhip - as you might guess from the name, it is American. The existence of the company began in 1987 and over the years, the company managed to become a leading developer of advertising solutions in the field of Multisensorize - technologies for sensing the product in print media. Now Americhip has dozens of branches and exclusive distributors, a huge portfolio and many world-famous companies among customers ... well, you understand.

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       Most recently, the company introduced its new development called Video-in-Print (video in print) - this technology has been developed since 2007 and the main difficulty was resolving the contradictions: the new advertising medium had to be thin (in order to integrate into print media), durable ( to reproduce recorded materials several times), replicated (to provide any number of placements necessary for the advertiser). As you can see, the tasks were solved - the first development was presented in America in September 2009 - in the magazine Entertainment Weekly, which posted 4 commercials on CBS and Pepsi. The video could be watched by opening the corresponding page.

       In Russia, this technology appeared a little later - on September 19, 2010, the First Deputy Prime Minister of the Russian Federation Igor Shuvalov and the president of the Skolkovo business school Ruben Vardanyan presented 21 graduates with unusual diplomas that, in addition to general information, contained a video dedicated to the last year of students' studies in Skolkovo . The second and more affordable use case was the pilot project (circulation of 7,000 copies) of Vogue magazine, in which Martini placed its own commercial Martini Gold with the irresistible Monica Bellucci and ... Domenico Dolce and Stefano Gabbana in the lead roles (the magazine should be looked for by the sticker “Only in Vogue movie featuring Monica Bellucci ").

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    At the moment, the components of the technology are:
    - Thin LCD with a resolution of 320x240. The diagonal of the screen can be 6, 10 or 13cm. Color.

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    - Autonomous food - the battery lasts for 45-60 minutes watching a video. Activation - upon opening the page

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    - Commercials are recorded on a flat chip capable of storing up to 5 video files with a duration of up to 45 minutes of video (memory capacity of about 800 MB).
    - The device is equipped with a miniUSB connector for charging
    - There is a built-in speaker for reproducing sound

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    - The thickness of the "page" is approximately 2 mm

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       From the above, we can conclude that the "advertisement" is not at all one-time. Moreover, it is unique in its essence (in addition to its sudden appearance) - all the uniqueness lies in its versatility. It could benaked aunts are traditional advertising media, and training materials, and commercial product catalogs. Of course, all this is highly patented “from and to” - starting from the method of assembly and installation, ending with the principle of discovery. Sorry, I don’t post more detailed details on the electronics themselves - the magazine in the office forgot it :)

    Interiors (photos taken from LJ Mikhail Pchelnikov)

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       As you yourself understand, such models are technically complex, and therefore expensive. More precisely, for “readers-pickers, the price of magazines with such a bun should not change, but for advertisers each module will cost from 30 to 500 euros (depending on its complexity). So I propose to rejoice again - most likely we have to pick out advertising only the most affluent companies. While all this is "printed" in the states, and from the moment of ordering to printing and delivery to our cold lands, it takes about 4-6 weeks. Perhaps soon “printing” factories will appear in Russia, at least money has already been invested in this; as a result, advertising modules will have to fall in price.

       In addition to Video-in-Print, Americhip has developed other quite successful solutions throughout its entire existence, including:
    - Audio-in-Print
    - Amerimotion
    - Light-in-Print
    - Touch-in-Print
    - Taste-in-Print

       But what a great thing! Why? Because with a very high probability they will buy up the entire circulation, so that all kinds of crafts from LCD screens will soon join the “wooden flash drives” on the DIY blog) But if without jokes, such an artifact is really unusual, attracts attention and surprises - according to the most conservative estimates such a magazine (or rather, the advertisement itself in it) will be viewed by at least 10-15 people, while the most successful “regular” magazines have this figure five times lower - 2-3 people. More serious studies on the effectiveness of such advertising have not been carried out - still to come.

       What will happen next? I'm afraid the audience of Habrahabr will not believe me;) Sensory technologies that are waiting for their birth have already been developed. Moreover, there is a prototype video with a burning candle, which goes out if you blow it. Diagonals of screens will also grow - while everything depends on the weight of the inserts themselves, since inserting a heavy “foreign body” into a large circulation is very unprofitable.

       We will all laugh together if Habrahabr turns out to be the main audience of readers of Vogue magazine) But I am sure that the circulation has not yet been distributed - look, buy, pick, study, fill. Do not worry that someone is not enough - everything is just beginning. The main thing is that it doesn’t just lie around then, but finds real application. And I am sure that on Habrahabr it will find him; if you can’t use all the electronics, you can always find a use for the display.


    Video from the post " Hacking Vogue magazine or video player for 119 rubles ."

    I wish the technology to flourish;) Everyone else - have a nice weekend.

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