September 22, 2010 at 23:56CAPTCHA + banner ad
Startup SolveMedia invented a new format of advertising banners, which must be viewed before entering the site. In these banners, you need to enter some analogue of CAPTCHA, that is, manually duplicate the advertising slogan from the banner. For example, in the case of Internet Explorer advertising, you must enter the phrase Browse Safer , and in the case of Toyota, you must enter a million dollars an hour (the amount of money Toyota spends on safety). The new advertising algorithm is called Type-In, the developers tested it for nine months with selected advertisers, including Microsoft and Toyota. According to studies, the use of Type-In increases the recallability of advertising from 3% to 40%, writesWall Street Journal. That is, an ordinary banner on a page is remembered by only 3% of visitors, and after entering “captcha” - already 40%.
This is not surprising, because people tend to remember what they write.
SolveMedia has already agreed that new ads will appear on more than 300 sites, including large portals like AOL.
SolveMedia assures that it does a good job and helps humanity. They explain it this way: now people fill in the Internet about 280 million “captcha” per day on various sites.
On average, each takes 14 seconds to complete because the text is difficult to read. In new banner ads, the text is easy to read and easy to write, so on average text input takes 7 seconds. Thus, SolveMedia executives say that if you replace all the “captcha” on the Internet with their ads, then people on the planet will save 62 years of time daily. In addition, this will become an additional source of profit for sites: for each "captcha" of the new format, they will receive from 25 to 50 cents.
