Foursquare continues to gain momentum

This weekend, the rapidly growing startup Foursquare has crossed the line of 3 million registered users. The growth rate is really impressive: it took a year to reach the figure of 1 million users, 3 months to 2 million , and now only 1.5 months have brought another million.

Some thought Foursquare was doomed when Facebook introduced their Places - something similar to the functionality of a geolocation startup. In fact, the Places API has become a platform for services such as Foursquare and Gowalla.

Denis Crowley, the founder of Foursquare, admitted that the Facebook ad marked the beginning of a new era in his service, and recently the number of users has increased by about 180 thousand people every 10 days.

The rapid growth of the startup began, in fact, with the receipt of funding from the Andreessen Horowitz fund. These funds were spent on developing the service, implementing new interesting ideas and expanding the company. The startup recently opened a new office in San Francisco.

Although Foursquare is growing faster than its competitors, many have already surpassed the 3 million mark. This recently happened with Gowalla and MyTown. Another competitor Loopt in July crossed the line of 4 million.

One of the important steps to increase the popularity of the service was the deployment of a giant, multi-level billboard in New York, which actually screams about Foursquare to millions of people.


The slogan reads: “Visit [places], find friends, discover your city.” In small print, you are invited to visit American Eagle to get something special. Foursquare's business development executive confirmed that American Eagle, who decided to place the largest billboard in Times Square, really stands behind the ad. But regardless of whether this advertisement is independent or affiliate, for Foursquare it is undoubtedly a big victory.

Despite serious funding, Foursquare cannot afford to buy such an advertisement. And although the owner of the advertising site is American Eagle, advertising exists. And this is a great idea implemented in real life to keep a rival Gowalla, who has stepped up on the field of offline advertising.

It seems that the placement of giant billboards in Times Square will help Foursquare to reach the 4 millionth milestone in September. In addition, it became known that a new version of the service will be released in the near future.

Based on Techcrunch