Potato business promotion
Once, your own website spoke of "a lot". At least the fact that the organization (person) is very wealthy and can afford it. Now the lack of one will say a lot about it, because every organization has its own website.
And when these same sites became a lot, the question arose of how to promote them. Hundreds of thousands of SEO blogs with dubious advice have bred. The main one is promotion on social networks. It may seem that social networks are our everything! What is it worth creating a VKontakte group, and thousands of visitors will rush to your site and start buying, buying! Promotion in social networks is such a necessary basis, everyone knows about it.
They know not only in the center, but also on the periphery. After all, if “there” they do so, then we must. They think so in Belarus. In a country that is a blank spot in so many areas: economics and marketing are no exception.
One of these days one site overflowed a cup of my patience. He is a vivid example of how they are trying to promote their Internet business in Belarus, simply put, how the well-known truths of Internet marketing do not work in the "blue-eyed". My experiment was the "First Belarusian portal about the door." That sounds cool. Being a pioneer in a certain business niche, what else can you dream of !?
- How can we make our site popular and business profitable?
- We need to untwist it!
- But as?
- It's obvious, let's register in social networks!
Something like this I represent the conversation of the director of this company with my marketer. And what? And in fact, everything turned out to be quite sad.
The first column proudly shows off four icons: twitter, Vkontakte, facebook and ya.ru. The link to the giant of social networks turned out to be a bat. What a pity, such a huge piece of my analytics turned out to be unclaimed! Let's start with twitter, because he even won the whole news on the site! An information occasion was the news about "clothing for Twitter." Moreover, they thank the “tailors” from twides.ru for this. Contact the studio to make background for twitter? Yes, these guys have a lot of money! On the other hand, it turns out that every second person who has changed background in his account can already call himself a studio.
At the time of writing, the “doors” had 22 followers. Tweets do not always correspond to the topic, do not have a tag. For comparison, take my photo blog, because we use similar methods. I connected the RSS feed to twitterfeed, and it, in turn, to twitter and facebook accounts. I have more than one hundred followers on Twitter and more than two hundred on Facebook. Each post has a #photo tag. Thus, not only my friends see the link to the published photo, it also shines in the search results on Twitter. With all these nuances, clicks on links are single. I dare to suggest that the “doors” do not have any transitions through links in tweets at all.
Why?! What have we done wrong? Let's think it over. We open alexa.com and see (data for Belarus) that Twitter visitors are childless working women 25-44 years old with higher education. I will assume that they are looking there ... well, in general, anything, but not the door. Moreover, the popularity of twitter in Belarus is only in 10th place *.
The only account symbolically looks, followed by the “door”. As can be seen from the description, this is “Russia's largest and arguably best known trade event that cover the entire spectrum of products and services within the building and interiors industry”. During the writing of the article, they scored 6 followers.
Next I will mention ya.ru. I’m mentioning because it’s not registered on this service and I can’t say anything about it. The club has 5 members. I think that says it all.
Only Vkontakte remains. Here, at first glance, things are going better. The site comes first in terms of traffic in the republic. In a group of more than three thousand people. At the same time, spam from competitors, unfortunate marketers with wedding photos on avatars regularly appears on the wall.
But what do we really have? The share of Belarusian visitors to Vkontakte is 3%. Most of them are 18-24-year-old student boys who “browser” Vkontakte from home. Let's predict what their solvency is? ..
Working on the construction market for 3 years, I came to this conclusion. 95% of the construction market is provided by budget orders. In the same state organizations, superintendents of the Soviet hardening still molded panels and all also painted porches with oil paint. In addition, the country has a ban on the purchase of non-Belarusian products for budget facilities, and since it is 95% of the market ... Therefore, the doors in the houses will be installed by those produced at some Belarusian enterprise. And since the foremen of Vkontakte do not sit, the only effective method of promoting their goods and services in the construction sector is “kickback”, well, or a bribe, call it what you want. This is where Belarusian marketing ends. It turns out that the whole business was “muddied” for the sake of 5% of the market for private cottages and apartments. What more can I say? Good luck
* - research data marketing.by
And when these same sites became a lot, the question arose of how to promote them. Hundreds of thousands of SEO blogs with dubious advice have bred. The main one is promotion on social networks. It may seem that social networks are our everything! What is it worth creating a VKontakte group, and thousands of visitors will rush to your site and start buying, buying! Promotion in social networks is such a necessary basis, everyone knows about it.
They know not only in the center, but also on the periphery. After all, if “there” they do so, then we must. They think so in Belarus. In a country that is a blank spot in so many areas: economics and marketing are no exception.
One of these days one site overflowed a cup of my patience. He is a vivid example of how they are trying to promote their Internet business in Belarus, simply put, how the well-known truths of Internet marketing do not work in the "blue-eyed". My experiment was the "First Belarusian portal about the door." That sounds cool. Being a pioneer in a certain business niche, what else can you dream of !?
- How can we make our site popular and business profitable?
- We need to untwist it!
- But as?
- It's obvious, let's register in social networks!
Something like this I represent the conversation of the director of this company with my marketer. And what? And in fact, everything turned out to be quite sad.
The first column proudly shows off four icons: twitter, Vkontakte, facebook and ya.ru. The link to the giant of social networks turned out to be a bat. What a pity, such a huge piece of my analytics turned out to be unclaimed! Let's start with twitter, because he even won the whole news on the site! An information occasion was the news about "clothing for Twitter." Moreover, they thank the “tailors” from twides.ru for this. Contact the studio to make background for twitter? Yes, these guys have a lot of money! On the other hand, it turns out that every second person who has changed background in his account can already call himself a studio.
At the time of writing, the “doors” had 22 followers. Tweets do not always correspond to the topic, do not have a tag. For comparison, take my photo blog, because we use similar methods. I connected the RSS feed to twitterfeed, and it, in turn, to twitter and facebook accounts. I have more than one hundred followers on Twitter and more than two hundred on Facebook. Each post has a #photo tag. Thus, not only my friends see the link to the published photo, it also shines in the search results on Twitter. With all these nuances, clicks on links are single. I dare to suggest that the “doors” do not have any transitions through links in tweets at all.
Why?! What have we done wrong? Let's think it over. We open alexa.com and see (data for Belarus) that Twitter visitors are childless working women 25-44 years old with higher education. I will assume that they are looking there ... well, in general, anything, but not the door. Moreover, the popularity of twitter in Belarus is only in 10th place *.
The only account symbolically looks, followed by the “door”. As can be seen from the description, this is “Russia's largest and arguably best known trade event that cover the entire spectrum of products and services within the building and interiors industry”. During the writing of the article, they scored 6 followers.
Next I will mention ya.ru. I’m mentioning because it’s not registered on this service and I can’t say anything about it. The club has 5 members. I think that says it all.
Only Vkontakte remains. Here, at first glance, things are going better. The site comes first in terms of traffic in the republic. In a group of more than three thousand people. At the same time, spam from competitors, unfortunate marketers with wedding photos on avatars regularly appears on the wall.
But what do we really have? The share of Belarusian visitors to Vkontakte is 3%. Most of them are 18-24-year-old student boys who “browser” Vkontakte from home. Let's predict what their solvency is? ..
Working on the construction market for 3 years, I came to this conclusion. 95% of the construction market is provided by budget orders. In the same state organizations, superintendents of the Soviet hardening still molded panels and all also painted porches with oil paint. In addition, the country has a ban on the purchase of non-Belarusian products for budget facilities, and since it is 95% of the market ... Therefore, the doors in the houses will be installed by those produced at some Belarusian enterprise. And since the foremen of Vkontakte do not sit, the only effective method of promoting their goods and services in the construction sector is “kickback”, well, or a bribe, call it what you want. This is where Belarusian marketing ends. It turns out that the whole business was “muddied” for the sake of 5% of the market for private cottages and apartments. What more can I say? Good luck
* - research data marketing.by