July 27, 2010 at 12:16How "Coupon" Actually Works
A couple of months ago on Habré I tried to advertise a certain Ukrainian start-up " Pokupon " dedicated to discounts. Then there was another clearly ordered article that poured water traffic to the same mill.
But now it has become clear how this mousetrap actually works.
Example one: 50% discount on pizza delivery from Uno Pizza restaurant .
We are offered to buy a large pizza (standard order for 2-4 people) at a cost of about 100 hryvnia with a 50% discount. For a discount coupon they ask for 15 UAH. But! If for an ordinary buyer the delivery of such a pizza will be free ... then for those who bought a coupon it will cost 30 UAH. (that the customer who bought the coupon will be very glad to hear from the pizzeria operator). We count. 100 UAH you pay without coupon. 50 + 15 + 30 = 95 UAH. you pay with coupon. Great, in fact, you will work to increase the BL-level of the wallet of this company without saving anything.
Example Two: Coupon for a 50% discount on the entire menu of the kitchen and bar in the Izumi restaurant + delivery! .
In this case, we will have to pay 30 UAH for a 50% discount. And everything would be wonderful (all the same, with a standard order of 200-300 UAH. There is a saving), if ... a 50% discount was not made for the customers of Buyon, but for all customers of this restaurant as part of the promotion! Seriously. Here is the proof . This page was quickly removed from the restaurant’s website, but the habit of taking screenshots of such things did not disappoint. That is, booklets that were scattered for free at home, Kupon sells for 30 UAH!
In general, this story once again showed us where there is cheese and how to do business on suckers.
But now it has become clear how this mousetrap actually works.
Example one: 50% discount on pizza delivery from Uno Pizza restaurant .
We are offered to buy a large pizza (standard order for 2-4 people) at a cost of about 100 hryvnia with a 50% discount. For a discount coupon they ask for 15 UAH. But! If for an ordinary buyer the delivery of such a pizza will be free ... then for those who bought a coupon it will cost 30 UAH. (that the customer who bought the coupon will be very glad to hear from the pizzeria operator). We count. 100 UAH you pay without coupon. 50 + 15 + 30 = 95 UAH. you pay with coupon. Great, in fact, you will work to increase the BL-level of the wallet of this company without saving anything.
Example Two: Coupon for a 50% discount on the entire menu of the kitchen and bar in the Izumi restaurant + delivery! .
In this case, we will have to pay 30 UAH for a 50% discount. And everything would be wonderful (all the same, with a standard order of 200-300 UAH. There is a saving), if ... a 50% discount was not made for the customers of Buyon, but for all customers of this restaurant as part of the promotion! Seriously. Here is the proof . This page was quickly removed from the restaurant’s website, but the habit of taking screenshots of such things did not disappoint. That is, booklets that were scattered for free at home, Kupon sells for 30 UAH!
In general, this story once again showed us where there is cheese and how to do business on suckers.