Moderating a social project (Web 2.0) - a reality?

    Launching a Web 2.0 project, social network or forum? Are you sure you can create an interesting web resource? Do you know how to attract an audience for the geometric growth of content and traffic? Then think about whether you can control everything that your users publish ...

    We want to share experience on how total moderation can become not only extra costs for supporting a startup, but also help in creating high-quality content using the example of the CREW Professional Team portal .


    Why moderate content?

    One of the main topics of Runet today is the topic of Internet control. This is especially true for Web 2.0 projects - social networks, blog platforms, video services, etc. - where the bulk of the content is created by the audience of the web resource. The more popular the resource, the more generated content, the more information that violates the current legislation:
    - piracy, i.e. Publish copyrighted content
    - porn and other obscene materials;
    - extremism and other illegal materials;
    - spam in all forms;
    - other illegal materials that violate the interests or rights of organizations or people.

    Today, the time has come when the amount of uncontrolled illegal information, its growth dynamics and impact on the audience have attracted the attention of the state, copyright holders, organizations and ordinary people. But this is a big (or very short) topic for conversation. The essence of the issue is that today it is necessary to plan how the owners and administration of a startup can deal with counterfeit and false information on their pages and whether moderation can be an additional advantage of a startup.

    User Content Control Ways

    There are few options for solving the issue of controlling user content:
    1. Systems of total post-moderation of content.
    2. Systems of total content pre-moderation.
    3. Refusal from Web 2.0 or closure of a web resource. One recent example is the Yandex.Answers service update .
    4. Disclaimer of content.

    Additional measures that are applied today on popular resources:
    1. Punishment and reward systems, restrictions on rights for users.
    2. Use of visitors in the search for prohibited content.
    3. Stop lists and spam filters.

    The most successful solutions are hybrid systems, where part of the content is pre-moderated, another post-moderated. Thus, an optimal balance is achieved and the intensity and quality of the moderated information flow can be regulated.

    Moderation should be an advantage

    When making decisions about launching the portal, the CREW Team of Professionals , we used our experience in developing several web portals and moderating popular forums where all of the above methods were already used. We chose pre-moderation of company registration information and user resumes; without manual verification and approval by administrators, the data does not fall into the general database. Also, manual post-moderation undergoes all changes to the profiles.

    Also, the registration moderation system was logically continued by the fact that we decided that it was not effective to spend such efforts only on a quick one-time verification of data, therefore, having slightly complicated the registration (data verification) process, we formed an idea and implemented:

    1. Exhibition of companies - each company is checked for references in reliable sources and the legal form, its trademarks and abbreviations are entered. For example: Moscow State University, Moscow University and FSEI HPE. Thus, an alias system was introduced when the same organization in the catalog has many names at once, each of which can be searched.

    2. Resume library - manual moderation of all fields of the resume before publication, adding organizations from work experience and education to the Exhibition of companies. Thus, from the resume you can get to the page of the company where the applicant worked or studied and vice versa (planned).

    We had a broad prospect of using a database of a connecting company (organization) and people, the time of their work and study, the base of employees and students on the principle of social networks, but much more structured and streamlined for further work.

    Some ideas for developing these opportunities:
    - offer companies to give on-line recommendations to employees,
    - check the accuracy of the information specified in the resume,
    - get objective assessments of companies / employees,
    - ... there are many more ideas, some of which are already being implemented ...

    and the most important result is steps to an open and competitive labor market.

    The portal celebrated its first anniversary on July 1, 2010 and can already demonstrate the results of the above-described scheme. Attendance is still small - about 4000 hosts per day, but everything is ahead ...

    CREW team of professionals
    www.crewative.ru

    PS A little later we plan to talk about some other technological, structural and organizational solutions that we applied when developing the portal. We really hope for a healthy criticism of our ideas, as we are ready for change.

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