Microsoft asks Apple users why they like the iPad

Microsoft is going to conduct a survey among iPad users to find out why, sobsno, they like this device so much. An invitation to participate in the study is posted on Facebook. The analysis will be carried out by a specialized unit of the company, which from July 16 to 21 will interview focus groups about the reasons why they use Apple's tablet computers. Specific aspects or areas of research are not indicated in the announcement.

Microsoft often investigates the attitude of users to their products, but usually does not conduct direct surveys to study the consumer preferences of those who use competing devices. It can be assumed that the company has still forced the company to take this step, not yet having a desire to enter the tablet market.

viaelectronista.com