3D journalism, or what the magazine market misses

       Since the beginning of this year, an increasing wave of news, analytics and debate has been going on in the Internet press, including on Habré, on whether tablets will become killers of the paper press or not, in what format the publications will be distributed, how much and for what they will take money from readers. Excellent material on this subject from the IT Business week magazine was published on Habré earlier.


       But in their discourse, analysts and influential market people miss or leave behind the scenes one important point - how will the press and journalism change with the transition to new electronic formats and are publishers and journalists ready to use all the capabilities of the virtual press of the future?

       Enthusiastic quotes on the topic that “the newspaper looks for real” are given in the article mentioned above, and the article focuses on the publication with video viewing functions. But you won’t surprise anyone! Inserting video into PDF and turning pages is the latest news of the past year. It is necessary to go forward and use the interactive capabilities of the technologies of the future, whether Flash or HTML 5. And here the publisher is faced with the fact that technology is ahead of the development of consciousness - the reader is ready to be surprised, but still does not know what he wants, and the journalist he cannot go beyond flat paper journalism or online operational content generated on the stream. The technology revolution has overshadowed the more fundamental revolution - the revolution in journalism,

       They may object to me: “ What are you talking about! Publications on the Internet have long been equipped with videos, podcasts, animation, interactive, feedback and social features! ". Okay But this was never a single whole - until now, these were heterogeneous elements that differed in style and quality, almost never interacting with each other. The industry has recently been waiting for something more than a technological opportunity to take content to a new level. She was waiting for the concept. Which became clear with the release of Sports Illustrated concepts (unfortunately, it remained a concept) and, more recently, Wired. But in fact, the concept of 3D journalism (or, as this phenomenon is called in the Western media - infotainment) was formulated much earlier, even before the first mention of the iPad and puzzled exclamations: “ Is the paper press coming to an end? ".    This happened back in 2006, in the UK, with the birth of the online publishing platform Ceros


    . For 4 years, while competitors have served the past trends, developing mechanisms for selling paper publications over the Internet, the British and their customers in practice have created a new vision for journalism of the future. It is enough to open several of their publications, and everything becomes clear without words. And the most interesting thing is that while other market participants were waiting for a technical revolution, Ceros made a revolution in the minds of publishers (at least among their partners), and all the richness of 3D journalism that came to us very soon, as iPad's spread and their analogues, and for a certain amount of money for each issue (or article), it becomes available to us now, in Russian and for free.

    Well, for clarity, at least a couple of examples: I-zine , Nokia , O2, Samsung , Renault , Adidas and others .

    Also popular now: