The idea of ​​one production

I do not pretend to be an original idea, all the more so since it (the idea of ​​open production) has been discussed more than once here. So, there is an established production pattern: producer => seller => consumer .
An ideal production is a production that has good feedback with the consumer, which means that the gap between the supply and demand curve is insignificant. What will happen if we try to exclude the middle link from this scheme, bringing it to the form: producer => consumer ?

In this case, production goes into the category of unit production and takes the form of a kind of ideal production in which warehouses will not be clogged with unsold products.

Let's consider a concrete example or how it could be in practice.

So, the consumer orders the goods, makes an advance payment - the manufacturer, accordingly, fulfills the order and delivers the goods to the destination. Let's say we want to produce furniture. Competitive production consists of two important factors: intellectual and technological. You can have the perfect technological base, but if the designers' hands grow from one place, then in the end the maximum that you will achieve is the production of scoops on machines in several million dollars (exaggerated). And vice versa, the design team will be on top, and the performance will be lame.

Solving the intellectual component, we “send” the creation of furniture models to outsource (exactly the same as it is now with the creation of software). A third-party developer receives a percentage of the sales of their models.

The benefits are obvious:

• Motivation. You work more and better - you earn more (unfortunately, this principle is not always implemented in many enterprises). Motivation leads to improved product quality.
• Reduce production costs. No support structures, like a human resources department, are needed. What to do if demand has fallen? Dissolve the design department or continue to pay them wages?
• A wide range of products.

How it works.

The designer, using the Web service from the manufacturer, creates the model. After approval, the model enters the registry and is available for buyers, who can virtually “touch” and “twist” their closet or table. Also, the buyer can put forward his requirements and get what he wants after they are satisfied on the outsource.
Interaction of the form: production <=> buyer <=> constructor <=> production

The model is stored in digital form, ready for production on CNC machines (numerical control). The creation of CNC machines made it possible to piece production on a scale comparable to mass.

Another point: load balancing on production facilities. Here I’m imagining a little, but the situation does not seem so utopian.

Suppose a consumer from point A places an order for a cabinet. At point A, we have a production site. It is logical to transfer the order there, but not always. Imagine that in point B we have just the same production site idle. It turns out that the cost of downtime significantly exceeds the cost of delivering the cabinet from point B to point A. Then it is more profitable to give the implementation of the order there. In this way, we achieve uniform capacity utilization.

Well and most importantly, we removed the seller from the scheme, which means that the cost of goods will be lower and the competitiveness of goods higher.

Here is the main idea. I omitted the technical aspects of the implementation of the idea, but I do not see them as critical.