March 30, 2010 at 12:49 Buxter: new Facebook app
Background:
Users of the social network Facebook got the opportunity to exchange cash payments directly using the new Buxter application. The new development conducts transactions in euros or US dollars, in the next month transfers in British pounds will be launched. Other currencies can also be uploaded to Buxter, and a 5% commission will be charged for the conversion, TechCrunch reports. To use Buxter, you need an account on the ClickAndBuy website.
To begin with, it makes sense to say a few words about the "balance of power" and in general the background of this news. The social network Facebook (as of February 2010) has more than 300 million users. In addition to the standard features of a social network (messaging, uploading photos, and so on), Facebook is actively promoting applications within itself. Applications are very different - for example, a variety of games and entertainment. Also, the social network has an internal currency - in the Russian translation they were called “Facebook Points”. Facebook points can be bought with a credit card or with a PayPal account. Points are used to purchase virtual gifts and access games on Facebook.
Buxter is a Facebook app made by ClickandBuy (http://clickandbuy.com) .ClickandBuy has existed since 1999, and the company’s website reports 13 million users and 16 million connected online stores.
Facebook points are essentially a billing system. Creating a payment system inside is a completely logical step for a social network that has gained an audience. Why? Will explain. A social network (and indeed any project with a large audience) understands very well that sooner or later, money will begin to “walk” among users. So this “walking” can be organized in at least two ways - “in white” or ... not in white.
The organization of turnover “in the white” is most often the merit of the service itself (you can’t stop the revolution - head it!), The turnover is not “in the white” - most likely, this is an initiative of users. And I assure you, there is no doubt that if the service "slows down" or does not pay attention to organizing the turnover within the service, users will do it for it. But how they do it is a completely different story ...
The conclusion is obvious: if you want order inside your service, make the necessary opportunities, in particular, topping up your account to pay for games and gifts, yourself. Make it convenient and safe.
You need to go far for an example - Mail.Ru led the revolution at home and made its own payment service, Money, Mail.Ru. The main objective of Money.Ru is to solve the pressing problems of Mail.Ru users - payment in applications and various Mail.Ru services. Users, in turn, appreciate attentiveness to themselves.
What does the Buxter app allow Facebook users to do?
- send money to another Facebook user
- receive money from other Facebook users
- request money from Facebook users
- withdraw money to your ClickandBuy account
- top up your Buxter account from ClickandBuy account
- pay for applications on Facebook
Of course, all this is great, but I have not seen the solutions to any new problems. Is there a problem transferring money to another user? Unlikely. The vast majority of users have a PayPal account, so there are no difficulties. With money, the issue is the same. Replenishment and withdrawal of funds in ClickandBuy is a great opportunity, certainly necessary for the ClickandBuy payment system. As for Facebook in this situation - hardly. Finally, ClickandBuy’s experience inspires confidence (after all, more than 10 years on the market) and allows us to hope that the company can solve security issues for its users and online stores.
To summarize: Facebook is one of the largest social networks on a global scale. To make it possible to pay for services within the network conveniently and safely is a completely logical step. However, I perceive Buxter as “another opportunity to send or receive money, no more. In general, it is likely that for the application from ClickandBuy we will see other applications for Facebook of this kind, and for the fate of Buxter we will observe how the "firstborn".
ps
Based on the column : not all the material came out - the format of the column did not allow.
Users of the social network Facebook got the opportunity to exchange cash payments directly using the new Buxter application. The new development conducts transactions in euros or US dollars, in the next month transfers in British pounds will be launched. Other currencies can also be uploaded to Buxter, and a 5% commission will be charged for the conversion, TechCrunch reports. To use Buxter, you need an account on the ClickAndBuy website.
To begin with, it makes sense to say a few words about the "balance of power" and in general the background of this news. The social network Facebook (as of February 2010) has more than 300 million users. In addition to the standard features of a social network (messaging, uploading photos, and so on), Facebook is actively promoting applications within itself. Applications are very different - for example, a variety of games and entertainment. Also, the social network has an internal currency - in the Russian translation they were called “Facebook Points”. Facebook points can be bought with a credit card or with a PayPal account. Points are used to purchase virtual gifts and access games on Facebook.
Buxter is a Facebook app made by ClickandBuy (http://clickandbuy.com) .ClickandBuy has existed since 1999, and the company’s website reports 13 million users and 16 million connected online stores.
Facebook points are essentially a billing system. Creating a payment system inside is a completely logical step for a social network that has gained an audience. Why? Will explain. A social network (and indeed any project with a large audience) understands very well that sooner or later, money will begin to “walk” among users. So this “walking” can be organized in at least two ways - “in white” or ... not in white.
The organization of turnover “in the white” is most often the merit of the service itself (you can’t stop the revolution - head it!), The turnover is not “in the white” - most likely, this is an initiative of users. And I assure you, there is no doubt that if the service "slows down" or does not pay attention to organizing the turnover within the service, users will do it for it. But how they do it is a completely different story ...
The conclusion is obvious: if you want order inside your service, make the necessary opportunities, in particular, topping up your account to pay for games and gifts, yourself. Make it convenient and safe.
You need to go far for an example - Mail.Ru led the revolution at home and made its own payment service, Money, Mail.Ru. The main objective of Money.Ru is to solve the pressing problems of Mail.Ru users - payment in applications and various Mail.Ru services. Users, in turn, appreciate attentiveness to themselves.
What does the Buxter app allow Facebook users to do?
- send money to another Facebook user
- receive money from other Facebook users
- request money from Facebook users
- withdraw money to your ClickandBuy account
- top up your Buxter account from ClickandBuy account
- pay for applications on Facebook
Of course, all this is great, but I have not seen the solutions to any new problems. Is there a problem transferring money to another user? Unlikely. The vast majority of users have a PayPal account, so there are no difficulties. With money, the issue is the same. Replenishment and withdrawal of funds in ClickandBuy is a great opportunity, certainly necessary for the ClickandBuy payment system. As for Facebook in this situation - hardly. Finally, ClickandBuy’s experience inspires confidence (after all, more than 10 years on the market) and allows us to hope that the company can solve security issues for its users and online stores.
To summarize: Facebook is one of the largest social networks on a global scale. To make it possible to pay for services within the network conveniently and safely is a completely logical step. However, I perceive Buxter as “another opportunity to send or receive money, no more. In general, it is likely that for the application from ClickandBuy we will see other applications for Facebook of this kind, and for the fate of Buxter we will observe how the "firstborn".
ps
Based on the column : not all the material came out - the format of the column did not allow.