Stunning Wrangler Blue Bell Promotion Site

Swedish creators from Kokokaka have created a stunning promotional site for the new Wrangler Blue Bell collection.

An original way to demonstrate clothes: a site visitor can use the cursor to control a model showing clothes. In particular, you can grab it, push it in any direction, or even undress. The role of the model is the actor and designer Tony Ward. Creative Director and Founder of Kokokaka Interactive Boutique Jimmy Herdberg : “The Wrangler brief sounded like this: creatively and remaining true to the brand’s values, show six sets of clothes. The concept was invented by us earlier, and Wrangler provided us with the opportunity to implement it. The most difficult thing was to come up with movements and create a feeling among users that it was they who grabbed Tony and threw him to the floor. And we spent a whole month trying to remove the ropes and wire that Tony dragged from the frame. ”






Photographers directed the video used on the site.