Canon wants its own domain zone

The Japanese company Canon has officially announced that it is starting the process of registering a .canon domain zone in accordance with the new gTLD registration rules.

As you know, since June 2008, the rules for registering new domain zones have been significantly relaxed. Previously, to approve the application, it was necessary to prove social importance and necessity, now it is not necessary.

Having a separate gTLD should make life easier for Canon customers. They will be able to enter standard URLs indicating the specific brand of the product and geographic region, for example, a URL like ru.a470.canon will immediately lead to Russian-language information about the Canon A470 digital camera. It is assumed that this will facilitate the search for information and make it easier to navigate the Internet.

Canon's application for a domain zone will be reviewed by ICANN in the second half of 2011.