Who actually made the "Officials' Roller"

At the beginning of 2009, the video “Forbidden Advertising of the Year of Youth” made in the studio of Robert Schlegel swept through the wave of Runet. After a week and a half, the answer came to light “Not yet a banned clip for officials” or simply “A clip of officials” ( discussion on Habr ) I

made it .

As part of my studio, together with Igor .



The article of the Private Correspondent gives a detailed authoritative! analysis, which states that both videos are created by the same author:

“Made by Schlegel and his studio is respectful. There are still people in Russia who know how to make powerful advertising and good PR. Here are just the slogans they proposed - noisy populism, and nothing more. It’s a pity also for users who argued so violently about the advantages and disadvantages of the original and response video of the same author. ”

To the best of my ability, I will try to point out the inaccuracies to the author of this article.

Firstly, I have nothing to do with Schlegel, I have a cold attitude towards his personality. “The video of officials” appeared as a reaction to the inadequate “Prohibited advertising ...” However, both the first and second videos, in my opinion, are absolutely useless from the point of view of propaganda of something. We learned to pose the problem, but have not yet proposed a solution. We say: “Young people drink, and officials steal!” But how to make a teenager stop drinking and an official to steal? The system is changing with a systematic approach, and not with one-time clappers.

“Satisfied users thanked the anonymous author of the response video. As if in confirmation of the fact that ideological enthusiasts have not yet transferred to the country. ”

Who ordered this video and why? Someone ordered for some reason. Contrary to his general pshikovost (in terms of influence on the minds), he brought benefits to all involved in its creation. For us, it was expressed, first of all, in the study of new technologies. Technical and moral.

At the stage of ideological preparation, a system of “distribution engines” was invented. It covered the text, the video sequence and even the algorithm for launching the video. The concept seemed correct to us, and we expected at least 100 thousand views. We got them. On the first day.

Even the author of the article, Julia Aidel, notes the serious work done:

“Knowing the process of video editing firsthand, I can say that the response video was made very professionally, at the same level and in the same style as the first. Such a trailer, especially without source materials (numerous videos and photos), cannot be done in a few days. This is a huge painstaking work. ”

Months of bearing and formulating ideas, weeks spent on technical implementation, an extensive staff of people working on the video. Schlegel is great, but it has nothing to do with our video.

Julia Aidel will be interested to know that the ideological preparation of our video was 3 days, and the visualization was completed in 2 more days, well, to be honest, in two days. (many thanks to Artemy Lebedev for making clarifications to the spelling of the video) As a result, we managed to launch the video as soon as possible after the appearance of Schlegelsky.

Which, probably, is shocking for a “professional filmmaker from Poland”:

“Both videos are made too seriously. Please note that there is a lot of chronicle, in two commercials it is different, but it is rather difficult to get it. The chronicle of the old video is usually stored in a special institution. "Ostankino," I think, also has its own library of chronicle, but only television people have access to it. "

A respected film editor will be surprised at the possibilities of the modern Internet.

On the other hand, how can I verify that I really made a video? Firstly, only on our website it can be seen in excellent quality. Secondly, I think everyone will be interested to look at the video, and specifically at 1:22. There, among the flickering officials, a frame with an arrow is clearly visible, as a guarantee of future verification:) Summary. Nearly 1 million views, 5 thousand comments all over the Internet, dozens of articles, the attention of the State (by the way, all the officials that I know just get numb when watching the video, nothing cheers them up like "Ohherel?" Sweetheart). You can still read articles and comments on the topic of the video for a long time:






www.dp.ru/a/2009/02/27/Molodezh_otvetila_chinovni
censor.net.ua/go/offer--ResourceID--114864
www.adme.ru/social/virusnaya-socialnaya-politicheskaya-31922
www.zaks.ru / new / archive / view / 54465
www.kprf-nvkz.su/statya/opomnites-myi-vse-prostim.html
www.molgvardia.ru/marginal/2009/02/26/4744
www.sostav.ru/news/ 2009/03/03 / godmol
www.chaskor.ru/p.php?id=3932

PS In
spite of adversity, the year 2009 was bright. It is only a pity that, despite all the efforts of the government, the Year of Youth passed almost without a trace.