Publishers join SP to optimize content

According to The Wall Street Journal, several media companies, including four publishers and News Corp., have set up a joint venture to adapt their content to electronic readers. It is expected that the company name will be announced from day to day. The owners of the new enterprise are News Corp., Time Inc., Conde Nast, Hearst Corp. and Meredith Corp. Corporations intend to develop standards for the publication of materials in accordance with the requirements of readers. The collaboration of media tycoons also pursues commercial goals: companies plan to make money on advertising, as well as launch a portal where subscribers can purchase content from a number of publishers. 

These companies have already begun fitting their sites for e-books, in particular, for the acclaimed Apple tablet. News Corp. reportedly is developing its own book, which supposedly will become a direct competitor to Amazon's Kindle. Hearst Corporation has published information about a new publishing system, Skiff, designed to adapt media content for tablets. Hearst also plans to release its own e-book. Conde Nast Publishing House has begun optimizing its magazines, including Wired, for Apple's “tablet,” despite the lack of official release information. Time Inc. introduced a new version of Sports Illustrated last week.

via electronista.com