Customers, designers and those between the rock and the hard place

    I think, it was discussed more than once at Habré, but I would like to discuss with you how to protect the work of our designers before the customer.

    Our talented designer, who collaborates with us on all projects, once drew one work. In my opinion, it is fully consistent with the customer requirements.
    TK was oral :) The following desire was expressed that an illustration should be made that could be used both in the company booklet and in gloss. “Our Vladik” (hello to him by the way), did a great job: a photo session was held and a couple of days without sleep. Here's what happened.



    We personally and all of our staff actually liked everything and the customer, too. But after a very funny incident happened for me, we came to defend the booklet that we ourselves made, layout, and came up with all its contents, except for those characteristics of the vehicle. So we sit with Vladik at the customer’s office and show the whole booklet, and then it starts ... :) Guys, let's move this inscription here, and yes, we’ll also replace this phrase. And by the way, this phone number should be written like this!

    At that time, as a manager, I had few skills to protect my employees, and all corrections were written in pencil. After that there was harsh criticism, and for this moment we are very grateful to the customer - we were brought up))) We were indicated critical moments in the booklet, after which Vladik freaked out, pushed the rollers on the tabletop, pulled out a disk from the drive and pulled it off with a cry ... I will not correct it. What do you think the author of the article did? Of course he blushed for his employee, apologized and said that I would be right back, and we would fix everything.

    Having caught up with the author of the booklet on the street, it was explained to him that actually in this world the one who pays the music orders. Having picked up the disk and returning to the customer, we discussed everything to the end and of course everything was fixed.

    Actually, this was the preface. Having worked in the advertising industry and people with a creative approach, you need to understand that you are always between a rock and a hard place, some ask like this and that, while others say we ... we don’t draw and we won’t do it categorically.

    Personally, I concluded that it is always worthwhile to defend the rights of your children and their work, and even if the customer has a million reasons not to accept the job, or a million reasons to fix something in it, you should find at least one million five answers and their arguments that we are doing advertising and we need to listen.

    What do you think?

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