New Year's gift from OZON

For a long time I was waiting for good gifts under NG from serious and large services. Last year, the year before last: Yandex was distributing "New Year's toys" that could be exchanged for money. The action is super - yes, I spoiled it.

And now this day has come and on ozone they offered a discount of 1000 rubles for the purchase. A thousand is very cool, I thought, and climbed to choose gifts. At the same time telling all friends about such a good stock from ozone.
Nothing at all - you just had to enter the code word and you will automatically be credited with money for the balance of the account. A friend threw the word to me, I to my friend, etc.

But today, a surprise awaited me:
Return on the erroneous accrual of 1000 points.
Here is such an inscription flaunted today with me and my friends in ozone accounts.

So, a little information for those who are not in the know:

The store has such a thing as “code words” for which points are awarded. Code words can be absolutely everywhere - on a banner, in PR promotions, etc.
Each word gives a gift, points for acc (denyuzhku), discount, etc.

Word of mouth did its job - the ozone site was terribly slow. But restless users continued to regain)) and collect gifts for themselves.
After all, not every day there are such gifts.

Points were successfully written off. If you ask support why this happened, then they have the answer:
This word was intended for VIP customers.

Uh ... m ... and what are the criteria for these VIP clients?
Why could EVERYONE enter this word?
Why didn’t they write off other words?

Of course, for my friends, the karma of the store decreased - after all, some first went to the store, entered the code and, having mastered the interface, made an order which is now gone. And they were very upset.

Whether it was a real mistake or a clever PR move is up to you.
And the word because of which this whole story is: a new year . Not a thread there for example UAFGJHad23576, but just a new year .
Ingenious.