HyperBaton: IKEA for sites

When I was preparing this article, I talked with friends working in various Internet studios.
Despite the fall in demand and the change in pricing policies, orders from large studios have become much less.

In many companies developing websites, in recent years there has been little or no work. And despite all the efforts of managers, visits to exhibitions, attempts to develop new sales channels, the number of customers is sharply reduced. Someone survives providing an account to old customers, someone enters international markets, but practice shows that the market is stagnating.

From the customer’s point of view, the situation on the site production market is reminiscent of an attempt to catch a taxi in the middle of the night in the center of Moscow - cars are lined up for the voting client, but having found out the price that the client can offer during the crisis, they refuse him and continue to rush around the city in search of customers with a big wallet.

So most of the large studios offer customers the prices justified by high margin, eliminating the majority of mid-range customers.

It is these prerequisites that made us think about organizing a low cost company producing high-quality sites.

Let me introduce: low cost website developer giperbaton.ru

Ideology:

HyperBaton is a literary word, a synonym for the term " anaphora " - a meaningful change in the place of words in a sentence. Remember Master Yoda? “ We need to bring down these star ships ” - this is a hyperbaton.

If you have ever flown with low cost airlines, then it will be very simple for you to understand the ideology of HyperBaton in our work with customers.

For example, renair air discounter prohibits employees from charging mobile phones in the office, airports where the company's fleet is based are far from large settlements, your flight will most likely be in the middle of the night, and you will not be fed on board. But with renair you get the main thing - transport from point A to point B at the lowest price.
Well, or when buying furniture for IKEA, you will most likely have to take the boxes home yourself. However, you are ready for this, as you get the main thing - quality furniture at a low price.

Due to what do these companies live? - Due to turnover.

In pursuit of high margins, most developers “aim” at big business, surviving from a large contract to a no less large contract at the expense of “accumulated reserves”. And customers of medium and not high level pass by.

That is why, working with HyperBaton we:

• we will not invite you to the Moscow office, as it is completely virtual. All calls to the studio phone are forwarded to managers.
• we take all development outside of Moscow - more than 15 studio developers, forming 4 design teams, work in St. Petersburg
• We pay special attention to the ToR and the prototype, which are carried out for each site, which guarantees punctual and consistent design of the project

Growth strategy

That's an interesting thing - if the number of high-budget customers falls, as a result, demand for sites with a value of 40,000 to 150,000 rubles grows. Amazingly, this market niche is free.
Studios, which in the current situation will be able to take a “vacant seat,” will dictate market conditions in the near future. However, you can grow not only in your niche, diversifying production. For example, saved money. Recently, we realized that online advertising remains a new and very interesting direction for us - and we made a new startup under the umbrella brand giper - the advertising agency giper active. giperactive.ru

Shocking

Work should be fun. And it's great that our work allows us to fulfill ourselves.
By accessing our site, the customer will not see the hackneyed words media , interactive , or God forbid solutions . We meet you with a loaf of titanic sizes.
Also, while working on each individual project, we try to make every effort to distinguish it from competitors, to realize the most unusual (and sometimes even crazy) ideas.

Although working in the niche of low cost sites is fraught with a lot of difficulties, however, if your goal is a good and high-quality result, let's make this market better than it is.

We kiss,
sincerely yours,
HyperBaton studio team
giperbaton.ru