Rosatom on Twitter

Large corporations go microblogging. The truth is not very clear why. Especially against the background of the fact that according to statistics there are not many Russian users on Twitter, and the previous experience of large companies, for example, Panasonic, is somehow not impressive.
The microblog of Rosatom.

It would be interesting to listen to the opinion of habra-users, how Twitter can be promising as a means of promotion for companies.