500,000 customers in 7 days or how to make money correctly

    The article was written by Anton Volyansky specifically for habrahabr.

    If you have ever been engaged in reselling anything, you know that the only difference between you and the manufacturer of what you trade is the customer base. And involved in you.

    And the larger your base - the more the same manufacturers depend on you. The Internet provides a huge opportunity to collect gigantic clientele bases. Collect, not even the right word. Clients themselves are ready to bring you their data and bring more friends.

    MacHeist gives us an example of amazing marketing. These guys resell Mac software. It seems nothing special.

    But still ...

    The most important thing is how they do it .

    From the buying process, a game of "robbery" is made. They offer to tighten these programs. So, by the way, the second word in the company name is translated - Heist. It’s impossible to just buy software. To do this, you need to solve a bunch of puzzles. And then you get them either for free or at a huge discount.

    "Robbery" is done naturally with the consent of the manufacturers.

    The marketing of these guys was criticized and attacked. However, they live, prosper, and share their financial successes with others.

    Technology:
    • programs are sold in bulk (for example, the cost is separately $ 300, and Macheist gives them for 35)
    • for a very limited time (for example, a week)
    • with a very high resonance on the Internet (customers are encouraged to disseminate sales information, for example, the last time they gave additional discounts on Twitter links)

    However, this time the incredible happened. Macheist is distributing a bundle of 6 programs for $ 154 free. And right now.

    What is the trick? Where is the benefit?

    Everything is very simple. To receive these programs you must go through a simple registration procedure. Leave your details. In exchange for them, you will receive links to download 6 programs and codes for 5. You will also receive a code for the 6th, BUT as soon as the number of registered participants reaches 500,000.

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    Programs are worth it. 6th, for example, is an analogue of Word that “eats” several times less RAM.

    Sending a link to your friends costs nothing. And, as it is not strange - people invite their friends to "rob" Mac developers. I myself learned about this from the newsletter.

    The site has a beautiful counter of registered and saved money. It looks bewitching. The excitement of live. Stop by and just see how the numbers spin.

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    Business brings millions of dollars. Even taking into account the fact that part of the money (frankly speaking, a considerable amount in the hundreds of thousands of dollars) goes to charity.

    The most interesting thing is that these guys will collect a base of half a million customers in 7 days. Grateful customers. Customers who have helped save $ 77,000,000 (yes, yes, millions). Customers who are willing to receive a sales newsletter. Customers who are willing to disseminate information about them. Because MacHeist is great.

    It’s clear that most likely, as it happens in the right marketing, the cost of attracting a client is calculated. But ... this example confirms a long-standing truth: in order to receive something, one must give something. And better it will be something very, very good.

    Like this. Now sit down and figure out how to apply all of the above to your business and earn a lot, a lot of money.

    Information taken from:

    I think that the author deservedly wants to become a full member of the community, because the next invite will be given to him. Other his articles .

    PS. We are very glad that the article was pleasant. Probably soon the author himself will answer the questions raised in the comments.


    UPD: please favor the author of the article - puzzlee . Please all thankshis. He will try to shed light on the controversial points that have arisen in the comments.

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