Wikinomics. How mass collaboration changes everything

This is a famous bestseller that will teach you how to use the power of mass cooperation and show how to use Wikinomics in your business.
Translated into more than twenty languages ​​and repeatedly nominated for the title of the best business book, Wikinomics has become a compulsory reading for business people around the world. She explains how massive collaboration takes place not only on Wikipedia and YouTube, but also in traditional companies that use technology to breathe new life into their businesses.
Don Tapscott and Anthony Williams reveal the principles of Wikinomics and tell amazing stories about how masses of people (both for money and voluntarily) create news, study the human genome, create remixes of their favorite music, find cures for diseases, edit school books, invent a new cosmetics, write software and even build motorcycles.
The knowledge, resources and computational capabilities of billions of people self-organize and turn into a significant new collective force, acting in concert and managed through blogs, wikis, chats, networks of equal partners and personal broadcasts. The network is being re-created in order to for the first time provide the world with a global platform for cooperation.

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