October 6, 2009 at 16:38Why TV must die
To talk here :
* the set-top box segment is still unprofitable
* the number of DMB-H channels in the world is approaching zero (a year ago there were three times as many)
* consolidated profitability of video-on-demaind (in the world) after a resounding success in 07 the second year is decreasing (10% - 2008, 15% - 2009 (already)) - data from copyright holders
* FIFA consolidated revenue from the sale of broadcasting rights to television channels fell 36%
* Internet portals bought out the rights to live broadcasts from the Beijing Olympics
* 78% UK youth watching videos on YouTube
* Oprah Winfrey shows can be downloaded on the Internet
* an unobtrusive, but very remarkable fact: the diagonal of the second TV is reduced and in 2009 reached an average of 9.8 inches
* How many people born after 85 spend calculations on social networks, MMORPG still need to be cited regarding watching TV and other games?
* The advertising activity of candidates for elected positions on the Internet has clearly followed the spread of the Internet in the regions of their election for ten years.
And now, there is also advertising data - it has long been clear that advertising on tyrnet is much more targeted than on TV, it’s stupidly cheaper to control and evaluate effectiveness. So the news goes on the Internet, which we observe for the same "news", russia-today and other bbc.
Now judge for yourself: here the news is gone, the series are gone, the movies are gone, the sport is gone, the clips are gone. What will remain on the TV channels?
Only come to mind
a) specific daily and weekly “TV shows” (such as the same “millionaire” and “housing issues”)
b) specific one-time show projects (such as Eurovision or “we are looking for talent”)
c) specific talk shows (such as “ Oprah ”or“ Topgira ”)
All this boils down to the following conclusions:
a) the audience on TV is shrinking (old people who are used to TV will simply die out, the rest with the spread of broadband access are transferred to the Internet)
b) people no longer need a broadcast network, but prefer plan media viewing yourself, including using “playlists” rusey
c) the advertising base (and hence the income) of traditional TV is inevitably reduced
Thus, I do not see the future for television, including even for digital (all the more so because digital broadband requires the same broadband access)
* the set-top box segment is still unprofitable
* the number of DMB-H channels in the world is approaching zero (a year ago there were three times as many)
* consolidated profitability of video-on-demaind (in the world) after a resounding success in 07 the second year is decreasing (10% - 2008, 15% - 2009 (already)) - data from copyright holders
* FIFA consolidated revenue from the sale of broadcasting rights to television channels fell 36%
* Internet portals bought out the rights to live broadcasts from the Beijing Olympics
* 78% UK youth watching videos on YouTube
* Oprah Winfrey shows can be downloaded on the Internet
* an unobtrusive, but very remarkable fact: the diagonal of the second TV is reduced and in 2009 reached an average of 9.8 inches
* How many people born after 85 spend calculations on social networks, MMORPG still need to be cited regarding watching TV and other games?
* The advertising activity of candidates for elected positions on the Internet has clearly followed the spread of the Internet in the regions of their election for ten years.
And now, there is also advertising data - it has long been clear that advertising on tyrnet is much more targeted than on TV, it’s stupidly cheaper to control and evaluate effectiveness. So the news goes on the Internet, which we observe for the same "news", russia-today and other bbc.
Now judge for yourself: here the news is gone, the series are gone, the movies are gone, the sport is gone, the clips are gone. What will remain on the TV channels?
Only come to mind
a) specific daily and weekly “TV shows” (such as the same “millionaire” and “housing issues”)
b) specific one-time show projects (such as Eurovision or “we are looking for talent”)
c) specific talk shows (such as “ Oprah ”or“ Topgira ”)
All this boils down to the following conclusions:
a) the audience on TV is shrinking (old people who are used to TV will simply die out, the rest with the spread of broadband access are transferred to the Internet)
b) people no longer need a broadcast network, but prefer plan media viewing yourself, including using “playlists” rusey
c) the advertising base (and hence the income) of traditional TV is inevitably reduced
Thus, I do not see the future for television, including even for digital (all the more so because digital broadband requires the same broadband access)