Google Search Statistics - See what people around the world are looking for (in 39 languages)
Google search statistics allows you to compare search query volumes across different regions, categories, time frames, and web services.
The following examples illustrate some ways to use Google Search Statistics. Regardless of whether you represent an advertising agency, a small company, an international corporation or a research center, with the help of Search Statistics you can evaluate the interest in the required search queries.
With Search Statistics, you can determine which messages will best attract users. For example, a car manufacturer may not be sure which message to use to advertise a new car model: profitability, safety or power.
When entering the appropriate queries in the search statistics, we see that the greatest concern is the safety of the car. Having received such information, the manufacturer may decide to focus on security when building a marketing strategy.
Using Search Statistics, seasonal variations can be detected. For example, the management of a ski resort may be interested to know when users most often search for queries related to the ski theme.
In this example, a comparison is made over the same time period (from June to May) over several years.
The results for different years are quite constant: interest begins to increase starting in August and reaches a peak in December and January. Having received such information, the ski resort management can forecast demand and make informed decisions regarding all aspects of its activities: from planning an advertising budget to recruiting staff.
Search statistics can be useful in developing brand associations. Take, for example, an advertising agency that needs to develop an effective advertising campaign for its client - a computer equipment manufacturer. Does the agency need to know what actions owners of other brands are taking and how to position their customer’s products in comparison with competitors?
When comparing laptops, it is useful to use the Category filter, which will only display data from the Computers and Electronics category.
Having carefully studied the data on the received popular search queries and search queries with growing popularity, the agency will be able to better understand the proposals of competitors and create an advertising campaign that will differentiate the client’s brand.
Using Search Statistics, you can find new markets. For example, a wine distributor may look for opportunities to enter new markets. Using a wine + vino query and comparing data for different countries, such as Argentina, Mexico, Spain and Venezuela, a distributor can get an idea of which countries are interested in its products.
The resulting graph shows that the greatest interest in these requests in Spain and Argentina. By choosing Spain, for example, a distributor can view data for different regions and decide to focus on sales in the La Rioja region, where there is the highest level of interest.
source:
www.google.com/insights/search/#
I declare a competition for the most interesting study, the winner of the main prize is 500 rubles, a trifle, but nice, Webmoney transfer
The following examples illustrate some ways to use Google Search Statistics. Regardless of whether you represent an advertising agency, a small company, an international corporation or a research center, with the help of Search Statistics you can evaluate the interest in the required search queries.
Selection of advertising messages
With Search Statistics, you can determine which messages will best attract users. For example, a car manufacturer may not be sure which message to use to advertise a new car model: profitability, safety or power.
When entering the appropriate queries in the search statistics, we see that the greatest concern is the safety of the car. Having received such information, the manufacturer may decide to focus on security when building a marketing strategy.
Seasonal variation
Using Search Statistics, seasonal variations can be detected. For example, the management of a ski resort may be interested to know when users most often search for queries related to the ski theme.
In this example, a comparison is made over the same time period (from June to May) over several years.
The results for different years are quite constant: interest begins to increase starting in August and reaches a peak in December and January. Having received such information, the ski resort management can forecast demand and make informed decisions regarding all aspects of its activities: from planning an advertising budget to recruiting staff.
Brand association development
Search statistics can be useful in developing brand associations. Take, for example, an advertising agency that needs to develop an effective advertising campaign for its client - a computer equipment manufacturer. Does the agency need to know what actions owners of other brands are taking and how to position their customer’s products in comparison with competitors?
When comparing laptops, it is useful to use the Category filter, which will only display data from the Computers and Electronics category.
Having carefully studied the data on the received popular search queries and search queries with growing popularity, the agency will be able to better understand the proposals of competitors and create an advertising campaign that will differentiate the client’s brand.
Entering new markets
Using Search Statistics, you can find new markets. For example, a wine distributor may look for opportunities to enter new markets. Using a wine + vino query and comparing data for different countries, such as Argentina, Mexico, Spain and Venezuela, a distributor can get an idea of which countries are interested in its products.
The resulting graph shows that the greatest interest in these requests in Spain and Argentina. By choosing Spain, for example, a distributor can view data for different regions and decide to focus on sales in the La Rioja region, where there is the highest level of interest.
source:
www.google.com/insights/search/#
I declare a competition for the most interesting study, the winner of the main prize is 500 rubles, a trifle, but nice, Webmoney transfer