July 24, 2009 at Project Locast. Plus a business model for hyperlocal media
In the era of personal media, we are striding leaps and bounds. The Massachusetts Institute of Technology's Mobile Experience Lab ( MIT Mobile Experience Lab ) has just demonstrated its Locast project .
This project is a platform that integrates web, mobile devices, location data and content. You can see the circuit diagram here. Project participants can create content, transfer it to the Internet, share it, receive professional and amateur content with reference to their geographical location, and without it. You can also save the routes of your movement and use the service as a map, mark interesting places, plan routes and so on. To use the service, you can use a laptop, mobile phone or a special put on device. Venice is now used as a demonstration site.
How it works? The simplest example. Register on the project, go for a walk in Venice. Suddenly, in front of some house, your phone gives you a signal that he has information. We look at the phone, read the historical information about the building, the area, view educational video, etc. etc. You can shoot the video yourself and poison it on the Internet in order to enjoy it when you return home, or for friends to walk with you virtually.
This project is a clear demonstration of the evolution of traditional media from broadcasting to narrowcasting, from media to personal. In these circumstances, it is interesting to note that MIT implemented the project together with RAI New Media, the largest Italian television channel. That is, the traditional media do not go overboard with the advent of new technologies, the project clearly demonstrates the possibility of using the accumulated content. Now the video production of the channel is used along with user-generated content.
When I saw Locast in action, I was born a media business model using LBS (location based services), UGC (user generated content) and other people's distribution channels, also with the sauce of citizen journalism.
If qik.com somehow learns to transfer the coordinates of the filming location, then they can be associated with Google maps (or Yandex, or something else), and here you have an analog of Locast or a ready-made recipe for hyperlocal media that are now gaining momentum. It remains only to collect the audience in a heap and organize a mechanism for social interaction. And for this, you can use ready-made networks and mechanisms. For example, API and Vkontakte database. Now give people the opportunity to place advertisements and announcements on your site and collect thepercentage of cream. :)
PS If you think this business model is too light or too beautiful to be working, do not minus karma, just go and read the articles from my blog. If you have a real desire to implement this model, write to me in PM.
This project is a platform that integrates web, mobile devices, location data and content. You can see the circuit diagram here. Project participants can create content, transfer it to the Internet, share it, receive professional and amateur content with reference to their geographical location, and without it. You can also save the routes of your movement and use the service as a map, mark interesting places, plan routes and so on. To use the service, you can use a laptop, mobile phone or a special put on device. Venice is now used as a demonstration site.
How it works? The simplest example. Register on the project, go for a walk in Venice. Suddenly, in front of some house, your phone gives you a signal that he has information. We look at the phone, read the historical information about the building, the area, view educational video, etc. etc. You can shoot the video yourself and poison it on the Internet in order to enjoy it when you return home, or for friends to walk with you virtually.
This project is a clear demonstration of the evolution of traditional media from broadcasting to narrowcasting, from media to personal. In these circumstances, it is interesting to note that MIT implemented the project together with RAI New Media, the largest Italian television channel. That is, the traditional media do not go overboard with the advent of new technologies, the project clearly demonstrates the possibility of using the accumulated content. Now the video production of the channel is used along with user-generated content.
When I saw Locast in action, I was born a media business model using LBS (location based services), UGC (user generated content) and other people's distribution channels, also with the sauce of citizen journalism.
If qik.com somehow learns to transfer the coordinates of the filming location, then they can be associated with Google maps (or Yandex, or something else), and here you have an analog of Locast or a ready-made recipe for hyperlocal media that are now gaining momentum. It remains only to collect the audience in a heap and organize a mechanism for social interaction. And for this, you can use ready-made networks and mechanisms. For example, API and Vkontakte database. Now give people the opportunity to place advertisements and announcements on your site and collect the
PS If you think this business model is too light or too beautiful to be working, do not minus karma, just go and read the articles from my blog. If you have a real desire to implement this model, write to me in PM.