Augmented reality - a new trend in human-computer interaction

I want to share the video found on the network about the ARhrrrr shooter that uses augmented (or mixed) reality. In it you are in a helicopter hovering over an abandoned city and shoot evil zombies. It is worth noting that this is not the first game using augmented reality technology .

From what I managed to see on Habrahabr, the technology of augmented reality is perceived mainly as entertainment . However, she has already managed to become some trend in the development of applications for mobile phones and even the web.

A good example of using this technology in ecommerce


What are the prospects? Is mass distribution possible? Your opinion.