As we came up with the name, and then we painted the logo for Iconza

We decided to make a useful web application that would contain a collection of free icons and allow these icons to be changed as desired. Any project needs a cool name and a catchy logo. We decided to start with naming ...

A successful name is half the success of the project. It should be original, reflect the essence, not be too long and pronounced in most languages. A very important factor was that we had an Internet project and we needed to register a domain name under it, which was supposed to be free.

We started a brainstorming session. To begin with, we selected the key characteristics of our project: color, repainted, changeable, translucent, flexible. For a long time they remembered all kinds of animals and other creatures. They remembered the chameleon, but immediately discarded it, if not the original. Then translucent bastards came to mind. For example, jellyfish. We rejected the English word jellyfish as unpronounceable for Russian people. But the word meduza seemed interesting to us, only we turned it into a  meduzer . This was the first working option.

Further, the imagination of our employees began to give birth to "monsters."

Here are the ideas of Igor Korolyuk:

I remembered the following words about coloring / repainting: color / color, tint, kaleidoscope, nuance, tinge, spectrum . And thematic words to them in a couple: power, invaders, squids, space, lasers, ufo, technicolor (juicy, bright), rgb, dope, itchy, funky . Then he made a couple. Cool types like colorspace, colorpower and  tintorama , of course, turned out to be busy. But I also found (checked in the .com zone): colorsquid, tintpower, rgbufo (trudging from a six-letter abbreviation), itchycolors, colordope ...

Valera Namazov showed a systematic approach:

And I decided to ignore the topic of repainting altogether and fall into the theme of affinity with Turbomilk. The result is such a tablet.

The most attractive combinations are AtomicSyrup and FireLemonade . They are free in all areas.

I also thought a lot and suggested my name:

Kefir  is the brother of turbomolk. Then word for word from kefir went to bacteria and microb. They are translucent when you look at them under a microscope! And lo and behold! What i found! Bacillus !

bacilla.com  is completely free. The fact is that spelling bacilli or bacillius is correct . But if you write in English bacilla , it will be like slang. Like killa, kinda and masta. There is even a picture on Wikipedia . You can draw an evil, but funny character, and generally arrange everything in a microbial theme. Indeed, the icons are small and the microbes are small. And bacteria colonies in such round plastic things. Pipettes again!

Stas Smolyakov was brief and simply suggested the name Iconza .

Next was a vote among Turbomilk employees. Here are the results of the first round:



Then there was the second round, which mixed all the cards and designated a new leader:



This is how we came up with a name for our project. By the way, Iconza is a rather poor name from the point of view of the logo - it is neutral and does not set a theme that could be beaten. There is no specific metaphor for the word “icon”. But it even pleased us, as it did not limit the choice of a visual image.

The first version came from Valera, playing out a hint of Japanese themes in the title:


Dmitry Zhukov presented four sketches on different topics:


Robot Iconza. A kind and very shy assistant to turbomilkers in the field of icon-building with Bender’s hands.


Creature . Useless, like a Pokemon, Creature. By its appearance, it resembles part of the icons from the set, those in circles.


Comet . Cool comet is a gift to turbomilkers from far corners of the Universe. Shines and shines, thus reporting on its unearthly (in the literal sense of the word) coolness.


Turbo snail . A character personifying all our projects. When there is kerosene - figachim, that there are forces, all the rest of the time I can hardly drag on.

Evgeny Artsebasov decided not to draw a logo, he came up with a character. According to his idea, it was supposed to be an illegal street seller who hides small goods in the floors of his cloak. But somehow, unexpectedly, Eugene “jumped” on the topic of flashers .



We really liked the fourth option for its naturalness and bright, vibrant colors. But we decided to focus on the main thing and discard redundant details. Plus, a mustache was simply needed in the logo as a symbol of beauty and masculinity. After minor modifications, we got this logo:



By the way, did you know that eating carrots affects color vision very well ?! And this is exactly what you need to enjoy the rich palette of icons on Ikonze. But let's not get distracted. Next, we came up with a cool spelling that can be attached to carrots from the bottom or to the right.



This usually ends the work on the logo. But we liked it so much that we decided to make a carrot costume and dress a living person in it. No sooner said than done.