Forecasts for the development of the online advertising market for 2009

    I. Introduction
    How quickly and swiftly the past year flew by, leaving behind a truly unimaginable in size informational loop, which you and I have yet to analyze and analyze bit by bit, in order to understand which direction the vector of development of the Internet advertising market has shifted. And, as we know from the course of geometry, the direction of any vector can be determined if we know the coordinates of its beginning and end. So let's try to determine the very starting point from which we enter the year 2009, and try to predict - where did our locomotive called "Internet Marketing 2009" move.

    II. Caution, the doors close, the next stop is the city of Anadyr.
    One of the innovative trends of 2008 was the announcement by Yandex about the beginning of railway communication (in virtual space) between the cities of Magadan and Anadyr. In addition, now everyone can get information about when and where it is planned to make the next stop. At the same time, according to Yandex, the railway will continue to grow. The plans for 2009 have to lay flights at least another couple of Russian cities. Well, Yandex has earned at least a storm of applause from the "association of search shamans and sorcerers" (hereinafter ASK) for such an unexpected move.

    III. SE-oriented software and automation boom.
    Truly, 2008 will be remembered for the appearance of countless SE services. The industry of SE-software is experiencing an unprecedented rise. Such rapid growth was provoked, first of all, by automation of production in the SEM & SEO market. Many companies invest a lot of money in the production of their own innovative programs, investing in the development of promising SE-software, the purchase is already ready for development. For example, according to the estimates of our company’s analysts, in 2007-2008, the comprehensive automation of the entire production allowed us to reduce (within our company):
    - the cost of preparing the strategy of each advertising campaign from 8 to 2.5 hours;
    - weekly monitoring of the quality of the reference base for the project (differential calculation according to average data) from 1 hour to 5 minutes;
    - preparation of reports and analytics for the project from 2 hours to 8-10 minutes;
    - conducting a comprehensive audit of the current state of the market sectors (differential) from 4 hours to 20 minutes;
    - preparation of an individual CP from 2-3 hours to 15-20 minutes;
    This, and many others, allowed to free up to 40% of the time of a full-time SEO-optimizer and, immediately, it became possible to concentrate on more technological areas that require already mental expenses and in-depth knowledge in our manufacturing sector. According to our forecasts, in 2009-2010, the understanding of the role of SEO optimizer within each project will be rethought and reduced only to planning and monitoring the course of the advertising campaign, while all the main (routine) processes will be delivered in full or in part (up to 80- 90%) on the conveyor.
    At the same time, do not forget that our online advertising market is very rigidly tied to the development of the search technology market and any innovative leap is “there”, echoed here, too. However, in 2009-2010, we do not have to wait for the appearance of something that can completely change the current picture, since any serious changes to the algorithms are planned and implemented for a very, very long time. Think of the 2005 Google TrustRunk, which we learned about patenting back in 2003, and even then began to prepare for new conditions of the game.
    Returning to the topic of forecasts, we look confidently in 2009, and do not doubt the growing role of the ever wider automation of technological processes and production. In a crisis, those who will have better time on their feet will have time for self-development and the introduction of more intelligent technologies for promoting customer sites , and for this, you first need to free yourself from the shackles of routine.
    Read more "

    Also popular now: