The idea for the competition. Criticize.

There is a charity fund “Advita” , which helps sick children.

They have a website with normal attendance by charitable organizations - about 1,500 per day.

There are main channels for fundraising , including Webmoney, Yandex.Money, QIWI, PayPal, payment terminals, and other channels.

There is an idea: to organize among the community members a contest to promote this charitable resource on the Internet. There are many SEO and SMO pros among the community members.

There are tasks: to tell about the Fund and about the main donation channels with an explanation, for example: how to open a wallet, where to fund and so on.

There is a prize fund in the amount of 10,000 rubles, which will be paid to the winner (this is the money of an ordinary neoligarchic private individual, because there are not so many).

I need help in developing criteria for such a competition.

While there are thoughts on how to tie Google Analytics to the site and measure the contest participants by the number of clicks times the average number of pages viewed ...

For openness, access to analytics will be open and can be monitored by all participants in the contest. The decision on the winners will be made by the organizers of the Fund, which (with interest in the idea), I will introduce you.

Duration of the competition: 1.5 months.

Your thoughts on this subject are very important and interesting! Or do you think that this is nonsense?