In Runet came fashion on click-free sites?

    During the fall, in RuNet, two projects for large brands, made using non-clic technology, were developed at once. Navigation on them does not require a click - the elements are adjusted to the movement of the cursor.

    1. VIERA (Panasonic TVs) from ADV / web-engineering 2. Lexus RX350 from Brand Studio Let's talk a little about the technology itself. It appeared a long time ago, and its “ideological base” became the resource http://dontclick.it/ , which details the essence of the technology, examples, as well as the emotional background.

    viera



    lexus




    Technology, or rather, the principle, don`tClick, apparently, is becoming "fashionable" in RuNet, and has been adopted by leading designers. Let's try to analyze the main advantages and disadvantages:

    Advantages:

    - Cueless sites look unusual, therefore, they attract attention (both fans and opponents).
    - Due to the "gliding" on the site without clicks, you can achieve a sense of dynamics and continuous interaction with the site.
    - Due to the constant “confrontation with oneself”, with the desire to press somewhere, a high memorability of the project and its contents is achieved.
    - Fan. Everything unusual is funny, and if it is used correctly, the user will receive positive emotions.

    Disadvantages:

    - Of course, the main drawback is the inconvenience (unusualness) of navigation, which many complain about. Habit is second nature, and many users are unable to restrain negative emotions when the interface does not respond as they expect.
    - Limitation of opportunities. Still, you can do more with a click than without it. Pretty obvious fact))
    - Flickering and fuzzy definition of a "hot spot". When clicking, the user can gently move the cursor, “aim” - and press. And when reacting to onMouseOver, the interface may begin to react earlier than you are going to do something.

    Summarizing these brief thoughts, we can say that technology has the right to life, but taking into account the limitations of its application. At the moment, it is quite difficult to imagine a functional mass service made with its use. However, on promotional sites containing a large number of presentation media content, don`tClick can be a good highlight that forms the necessary emotional coloring.

    Well, Oleg Pashchenko’s comment made by him on one of the Business Lynches will complement the picture :

    “Dontclick.it is infinitely cool, but do not forget that this is only an experimental work for professionals who are interested in developing interfaces - people with a firm hand and sharp eyes. An ordinary user of such things, unfortunately, is scared and confused in such interfaces. In addition, motor skill is very important. The behavioral model of “point-click-release” is learned by people at a reflex level. When there will be more than 25% of all sites in the list, there will be talkless about some expediency. In the meantime, this is just the so-called. “A genius joke.”

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