September 10, 2008 at 02:51Esquire Electronic Cover Coming Soon
The long-awaited issue of Esquire magazine, in the design of which electronic displays were first used , was finally shown to the public. The October issue, which marks the 75th anniversary of the American edition, will appear on sale with small screens on the first and last pages of the cover. The main one will show the electric ink blinking at its full potential with the inscription “21st century is coming now”, and the one on the back is an animated Ford advertisement.
In an interview with AP, Esquire’s editor-in-chief David Granger said he’s been “looking for ways to do something that would make the print press a viable product,” the past couple of years. And, it seems, he has managed to at least arouse interest in her again: over the past 11 years that he heads the magazine, the number of advertising pages in it has become the largest, breaking the unbending tendency to reduce them.
Publishers do not disclose the amount of costs and stock returns. It is only known that the circulation of numbers with E Ink displays will be 100 thousand copies, which will be sold in a limited circle of stores at a price of $ 5.99 - $ 2 more than the usual price. The total circulation of the magazine is about 725 thousand copies.
The manufacturer of screens (with a simple name E Ink Corp.) has signed an exclusive contract for their delivery with the Hearst Corp. corporation, which owns Esquire, until June. According to Granger, a discussion is already underway on how to use them further in this and in other magazines published by Hearst (including Cosmopolitan and SmartMoney). New implementations, however, will not appear until next year.
The prospect of the appearance of magazines that update their content via wireless networks seems to be still a long way off (the moment when they learn to install Linux in the magazines is a bit closer). But now we have received one more confirmation that the print press will never be the same as before. But that is why it is still very early to write it off.
In an interview with AP, Esquire’s editor-in-chief David Granger said he’s been “looking for ways to do something that would make the print press a viable product,” the past couple of years. And, it seems, he has managed to at least arouse interest in her again: over the past 11 years that he heads the magazine, the number of advertising pages in it has become the largest, breaking the unbending tendency to reduce them.
Publishers do not disclose the amount of costs and stock returns. It is only known that the circulation of numbers with E Ink displays will be 100 thousand copies, which will be sold in a limited circle of stores at a price of $ 5.99 - $ 2 more than the usual price. The total circulation of the magazine is about 725 thousand copies.
The manufacturer of screens (with a simple name E Ink Corp.) has signed an exclusive contract for their delivery with the Hearst Corp. corporation, which owns Esquire, until June. According to Granger, a discussion is already underway on how to use them further in this and in other magazines published by Hearst (including Cosmopolitan and SmartMoney). New implementations, however, will not appear until next year.
The prospect of the appearance of magazines that update their content via wireless networks seems to be still a long way off (the moment when they learn to install Linux in the magazines is a bit closer). But now we have received one more confirmation that the print press will never be the same as before. But that is why it is still very early to write it off.