May 15, 2008 at 17:58"Runner" implemented in the mail "Rambler"
A contextual advertisement for the Runner system has appeared in the Rambler’s mail interface . A block of three contextual ads is located on each page of reading a letter. In this case, the advertisement corresponds to the text of the letter, as well as the behavioral and demographic parameters of the user. To determine the context of the page, a special version of the “Runner.Autocontext” technology was used, which allows selecting messages without preliminary indexing.
Thus, now Begun’s customers have gained access to more than 35 million mailboxes on Rambler, through which more than 10 million letters pass daily. Each user of the Rambler Mail can optionally refuse to view contextual advertising by disabling the ad unit.
Placement of contextual advertising in the Rambler’s mail interface is the next step in integrating the Begun portal and service, combining tens of thousands of advertisers and advanced online advertising technologies.
Thus, now Begun’s customers have gained access to more than 35 million mailboxes on Rambler, through which more than 10 million letters pass daily. Each user of the Rambler Mail can optionally refuse to view contextual advertising by disabling the ad unit.
Placement of contextual advertising in the Rambler’s mail interface is the next step in integrating the Begun portal and service, combining tens of thousands of advertisers and advanced online advertising technologies.