Do not replace goals with means

    Dear user aosodoev lamented that “advanced web developers and users in their personal projects use“ trendy ”chips like tags, microformats, AJAX, integration with social networks”, and the sites that these developers do for clients cannot boast of anything like this. Let's see what exactly the customer needs. He himself does not need “fashionable chips”, “web dubiousness”, or “ayax-figaks”. You will be surprised, but customers do not need XHTML, CSS, PHP, MySQL. Even CMS by themselves are not needed by customers.

    What do they need?

    For example, for an online store to sell goods. To a corporate site attracted customers, partners, employees. In order for the promotion website of any action to inform you about the conditions of this promotion itself. To ultimately increase the value of his business. That is the task of the studio. For example, in the online store, you can add to the cart with reloading the entire page, or you can use “Ajax” or something like that to update only the state of the button and block with the goods. Or "recount basket" automatically. This will be good. The site will work more conveniently. It is logical to assume (for now, only to assume that the real numbers will put everything in its place) that this will reduce the percentage of failures, “abandoned baskets”, respectively, will increase profits from this store. But at the same time, the customers themselvesAjax, Jason, and other chips are not needed. People did not buy typewriters. They bought a tool to solve a specific problem, and when affordable printers appeared, the typewriter market collapsed.

    Maybe the customer simply does not need these bells and whistles to solve his problems?

    We use all sorts of modern things where they really benefit.. For example, Yandex or Google cards are a more convenient thing for motorists and pedestrians than a pre-cut, non-scrollable driving pattern. “Recalculating the basket” without the “Refresh” button and adding the product to the basket without reloading the page, verifying the correctness of filling out the form fields before sending it to the server, introducing videos about the product from YouTube, we do all this, but only where it is justified economically. Even the tags in the online store (we have a mechanism that combines the advantages of tags and categories). Here microformats on the corporate website are not needed by anyone for now. And integration with Odnoklassniki, too. And the “Twitterers” with the “Flickers” are already sick of the order. And there’s a bunch of bullshit that young developers have bored with.

    Replacing goals with means, success cannot be achieved!

    Guys (and girls too)! You can keep abreast of all the new products, dream about startups, typeset validly and unconsciously, be able to screw “Twitter” and “Flickers” ... But clients and money will be “undeservedly” (often without quotes) to collect all kinds of “assholes” (also often without quotes ) and make them "business card sites" and "all sorts of junk."

    Also popular now: