Stubs: When, Why, and Why?
We sit and argue with a partner about the type and timing of the advertising campaign for the project.
There are 3 options:
1st: Quietly create a project without telling anyone. Then we conduct closed beta testing among a trusted circle of people, and then the pathos opening and start of a full-fledged advertising campaign.
2nd: We hang up the "stub" and scatter the link. But we do not give any description and essence of the project. Again, the beta test, the opening and the full "PR"
3rd: Stub + link + project blog with a full description and purpose. And then again the beta test and the discovery.
Habrachelovek, which way would you choose? At what stage of the project would begin to implement it?