About Ashmanov's bubble ("the rules of traitors")

    Instead of an epigraph,

    Selected places from the discussion to the release of Igor Ashmanov ’s book “Life inside the Bubble”.

    D. Braverman ( realcomp )

    I am surprised why the author of such a wonderful "drain" is still being offered a hand. Be that as it may, but to take out all this dirty linen out to the PARTICIPANT of events, in my opinion, is simply unacceptable.

    One thing is a journalistic investigation "from the outside." This is understandable and interesting.

    Another thing is the narration on behalf of a person who has been independently participating in events for more than one year. And the reason for the appearance of this opus, as I understand it, the usual "revenge" because of the promised, but not received money?

    In my set of ethical rules, a written statement of this kind of fact is not possible. Whatever the situation inside, no matter what happens. If I’m right at work so badly and uncomfortable, and there are only thieves and morons around, then I will ask myself the question “What am I doing here?” Where did I get the right to poke a finger at them and hang tags?

    I. Ashmanov : ... Transparency is useful. Someone should talk about failures and evil intentions (as well as good ones), mistakes, gagging and so on. Other useful.

    As for “revenge” and because of money, you misunderstand. As I wrote there, I believe that the fact that they threw us there only personally benefited me. And a few hundred thousand dollars would only hurt me then.

    But. It is wrong when a person can deceive quite a lot of people and expect that everything will be covered, and no one asks questions, you can dissect at conferences and build yourself a smooth businessman. Rogues must be called crooks. And if then they don’t give up their hands, that’s right.

    Probably the fact is that you just "sit" in organizations. And for you this is a "place of work." And you don’t get out of the way when something didn’t work out. The captain, unlike a sailor or a rat, cannot jump into the boat exactly at the moment when he is tired.

    My advice to you is to talk less publicly about your own moral principles. It went, and unconvincing, and suspicious. If someone screams loudly, “I'm honest, honest, honest,” what do you think about him?

    Full version herehttp://roem.ru/links/5524/?c#com

    Instead of a review, the

    book of I. Ashmanov is the same professional online “button accordion”. And the discussion of it at the time of publication in hard copy looks like a LJ-loser: the “hedgehog” people studied the manuscript a year ago, when it was posted on the net. Of course they laughed, recognized all the characters. But do not forget. Why?

    The fact is that few have so detailed defined the basic principles of the bubble in Runet. I assure you that not many Ashmanov epics differ from the suffering of the top in another Internet company. In addition, no one wrote about our native bubbles with such frankness, naming names, passwords, appearances. Well, of course, the names are slightly changed, but in this narrow world, absolutely everything is recognizable even by hint.

    That is, for the first time on the example of Ashmanov’s book, Runet spoke about the ethics of throwing out internal information on the foreign market. And about the rules, the ethics of exit for the top. That is, about the line between PR and betrayal.

    Let's be honest: any, even very distant memoirs are some betrayal of the people and events described. The author gives a subjective assessment, puts crosses and marks, interprets as he sees and understands himself, and the environment powerlessly hears the stated version.

    Timid attempts to "blather": everything is wrong, and that day I was not in the city at all, they only convince the respectable audience - if they justify themselves, it means they are a camel. Therefore, it is obvious that most often readers will remember the one who presented their point of view first. And it is she who is considered historically true.

    Therefore, in world practice, there is a rule: for the public, memoirs (original, uncensored) are not even opened after the author’s death, but after 30 more years when the generation leaves the stage. This is what the great do.

    But in RuNet - ordinary mortals. And who in 30 years will recall Rambler? Especially with his current development strategy . And PR is needed now - great times for its monetization. Therefore, the "rules of traitors" for runetovskih tops are so relevant.

    The rules of “traitors”

    (I’ll immediately make a reservation - the term “traitor” does not bear my personal negative attitude to the participants in these events. This is the name of tops “sounding” leaving any company).
    • Never mention names in your memoirs, well, if you did not intend to commit suicide. The market is narrow - you will still meet. But at the same time come up with “transparent” pseudonyms - the market must unravel. Otherwise, the public is not interested.
    • Try not to beautify yourself seriously. But if it doesn’t work, lie beautifully - winners are not judged
    • Write only about branded companies - the ruins of the middle peasants are not interesting to anyone.
    • Winners are not judged. Therefore, write about the events first. Launch the virus on the network - this is not the jurisdiction. Let it be read by all iconic persons.
    • Ideally, the company owes you. Preferably not three pennies. Thanks for this company - the lack of money gave an impetus to your personal super-business. So you and Don Quixote, and the business man, and just super-man, and they ... But what about them ...
    • Write a book fun. This is the key to commercial success and your personal PR. smile, for it annoys everyone.

    Instead of an afterword,

    I will buy this book. And even on occasion, I’ll take an autograph from both Ashmanov and Lebedev who completed the volume. For the story. But what if?

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