I'm lucky for $ 110 million a year
Everyone knows about the “I'm Feeling Lucky” button on Google or “I'm Lucky!” In Russian Google. By entering a query and clicking on it, you will be redirected to the site that is the first in the list of search results. So, according to Sergey Brin, a little less than 1% of search engine users use it. As if quite a bit, but the fact is that using this option you won’t see Google ads, you won’t be able to click on it and Google itself won’t receive its commissions. Thus, according to approximate calculations, Google loses about 110 million per year on this button.