Behavioral marketing victims form a “Do Not Track List”

To counter intrusive marketing, which is becoming more sophisticated, US privacy advocates have begun planning to create a “Do Not Track List.” The idea is simple. If your name is on this list, then advertisers will be prohibited by law from applying behavioral marketing to you, that is, monitoring your actions, tastes and habits in order to select the most suitable product. Nowadays, behavioral marketing is applied in relatively primitive forms only on the Internet using cookies, but experts already anticipate the time when each billboard on the street and every package of chips in the store will be able to display personalized ads, after scanning your retina.

The “Do Not Track List” list is formed by analogy with the “Do Not Call Registry” list - a legally designed list of phone numbers that telemarketing employees are not allowed to call.

via AdAge.com