Gamers need Her Majesty

The Government Communications Center ( GCHQ ) of Great Britain, one of the largest branches of British intelligence, during its campaign to debunk myths about itself and, so to speak, turn around to the public, said that from now on every player in computer games about spies, races and Shooting is a potential recruit for him. In order for young computer geniuses to learn and become interested in working “at the service of Her Majesty”, GCHQ will place its advertising banners “Careers in British Intelligence” in suitable places of the virtual landscapes of the games Splinter Cell, Need for Speed: Carbon, Enemy Territory: Quake Wars and some others.

This step by GCHQ harmoniously fits into the overall picture of the gradual “humanization” of the British special services in recent years. So, the MI6 service, widely known from the James Bond movies on its official website, is diligently rejecting the glamorous gloss of the super agent series, and the slightly less popular MI5 has recently begun to advertise on the sides of London's double-decker buses and women's locker rooms in gyms, the most struggling with overdue hunger for personnel.

Advertising will be placed in games on PC and XBox 360 and will be dynamically updated via the Internet using the services of Massive Inc , which was a pioneer in the in-game advertising market. The company was bought by Microsoft in May last year.