October 5, 2007 at 18:24Why Mobile Content Leaders Don't Download Ringtones
A very interesting result was shown by a survey of managers of companies that sell mobile content - ringtones, wallpaper-screensavers, mobile games and the like. So, it turned out that more than half of the respondents themselves never buy such “goods”. A survey of managers was conducted at a specialized conference on mobile content MoCollywood in London.
It is known that the mobile content market has grown to hundreds of millions of dollars and is considered very promising. Why don't the managers themselves spend the whole day selflessly downloading fresh ringtones and participating in SMS quizzes that they constantly advertise on television and on the Internet?
Perhaps the reason is that now on the market there is no mobile content that would interest an adult serious audience. Mobile content, with rare exceptions , is targeted at teenagers, and the reasons for such a slanting market are not entirely clear.
It is known that the mobile content market has grown to hundreds of millions of dollars and is considered very promising. Why don't the managers themselves spend the whole day selflessly downloading fresh ringtones and participating in SMS quizzes that they constantly advertise on television and on the Internet?
Perhaps the reason is that now on the market there is no mobile content that would interest an adult serious audience. Mobile content, with rare exceptions , is targeted at teenagers, and the reasons for such a slanting market are not entirely clear.