October 5, 2007 at 16:49A camera to help a marketer?
Actually, this is not about cameras, but about the video surveillance system and determining the age and gender of the observed FieldAnalyst, developed by NEC. The thing is quite simple and, as it turned out, effective. The camera takes, and the software processes the image of the face and compares it with samples in the database, calculating the gender and age of the person.
The question is, what is this for? Moreover, NEC does not position its new product as a system for searching for criminals or Osama bin Laden-like personalities. It turns out that FieldAnalyst will have to be in place, for example, in supermarkets. Set up cameras, install software, and start exploring your customers. Here, let’s say, older ladies of about 55. What time of day is the most in the store? When do they go grocery shopping? And when do they drop in the household chemistry department? All these data can be processed and a plan of marketing events can be drawn up on their basis.
An example is given for a reason. Immediately after the announcement of the news, she was not only interested in, but also acquired and installed several Japanese supermarkets.
The FieldAnalyst system costs $ 19,000. But ... despite the fact that the cameras do not record images of individuals and the system does not store data about specific people, will shoppers consider such actions by supermarket owners to violate their privacy rights? In the case of Asian countries, maybe not. But if you deploy FieldAnalyst in some American large store ...
via News.com
The question is, what is this for? Moreover, NEC does not position its new product as a system for searching for criminals or Osama bin Laden-like personalities. It turns out that FieldAnalyst will have to be in place, for example, in supermarkets. Set up cameras, install software, and start exploring your customers. Here, let’s say, older ladies of about 55. What time of day is the most in the store? When do they go grocery shopping? And when do they drop in the household chemistry department? All these data can be processed and a plan of marketing events can be drawn up on their basis.
An example is given for a reason. Immediately after the announcement of the news, she was not only interested in, but also acquired and installed several Japanese supermarkets.
The FieldAnalyst system costs $ 19,000. But ... despite the fact that the cameras do not record images of individuals and the system does not store data about specific people, will shoppers consider such actions by supermarket owners to violate their privacy rights? In the case of Asian countries, maybe not. But if you deploy FieldAnalyst in some American large store ...
via News.com