Web 2.0 -> Life 2.0

    Now everyone has a well-known term like “Web 2.0”. Someone puts a specific meaning into it, who proves its amorphism and calls it a new trick for marketers.
    As for me, these disputes do not carry a grain of common sense. After all, it is already clear that this term is not, and cannot be universal, even in the context of the Web.
    In fact, what we mean by web 2.0 is only one of the components of globalization, or, if you like, part of those changes in the world that will fundamentally change the philosophy of disseminating information and even the general way of life of people.

    Web 2.0 is the simplification, optimization, transformation and socialization of the Internet. But not only the Internet, similar processes are and should be in many areas. Take, for example, a job - why doesn’t an employee at Google and a number of other companies working primarily in the field of new technologies come to work at exactly 9 and leave at exactly 6, sitting out in his dusty, dull office ?! Yes, because it is not the efficient use of intellectual human resources and working time!

    It’s better for a person to sit an hour with a laptop near the pool - but in this hour he will give out an idea that will allow you to earn millions, and most importantly, will change the world in a positive way. It’s not necessary to sit in the office all day and figuratively say “suffer garbage” (This is certainly a simplified model, only to show the imperfection of the current one) in order to be beneficial - it is better for everyone to think what exactly he should do in order to achieve specific results. The management should do everything so that the employee feels comfortable, that he makes money, but at the same time he was pleased to work in his company, so that he knew that together we are changing the world for the better, creating something new, and not doing endless stamping tons of waste paper!

    Someone will say this is a utopia, everyone only thinks about how to grab a larger piece for himself, that no one is interested in the development of something new, something that can be a boon to everyone. But examples of Wikipedia, as well as many other social networks, show that this is not so. But why go far, let's take the example of the European Union - if this is not a voluntary unification of all, to create something new, better, not an alliance for the collective good, then what is it?

    Why did I write the lines above, and to the fact that changes affect, or at least affect all or almost all areas of human life.
    Why if we talk about new principles on the Web - about social orientation, free, convenience, simplicity and so on. - then these principles apply only to the Internet?

    But in real life, let’s leave everything as before ?!
    Change should affect all or almost all areas of human life.

    Let's take for example such an area as advertising and marketing:
    The total mass of advertising today is impudent and stupid, it is designed for foolish people who, having seen a vivid picture or catchy slogan, will immediately run to buy this or that service or product.
    Marketers and PR managers come up with ridiculous stories and slogans for their products, and the main thing for them is the DESIRE to REDUCE ON EVERYTHING, they seem to imply that people are suckers, and suckers need to be bred for money.

    Simply put, advertisers very often just fool the customer in various forms.
    Their philosophy is that we will sell, but whether or not a person really needs this or that service is not important to us. For a long time this approach was quite normal and justified throughout the world.

    But the world is changing, just as the Network is changing. Yes, you can act as before, but you can go to a new level of development, accept a new philosophy for yourself. This is difficult, and this transition will take a lot of time on a national scale, especially in the realities of countries such as Russia or Ukraine.
    But this does not prevent the use of the new philosophy to specific people, within the framework of specific projects. This philosophy is understandable to people and, as practice shows, allows you to succeed!

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