Unobtrusive Google service, or Back to the USSR

    If this article was intended for an American audience, I would probably use “No AdSense for you! NEXT! ” To anyone here everything would immediately become clear. This phrase, uttered by a character in one of the series of the popular television series, is no less famous in America than, say, the pearls of Stirlitz and Mueller on the other side of the ocean. The plot of the series in question is very simple. One expat, whom the heroes of the series nicknamed Soup Nazi, opened a small restaurant in New York, where he prepared an amazing and very cheap soup according to a unique recipe. The demand for this product was such that there was always a long line at the entrance to the restaurant. This would be more tolerable if it were not for the almost "Nazi" (according to the heroes) orders that the owner introduced in his institution. Any the most minor violation of the rules of conduct in the restaurant led to the immediate removal of the offender from the premises without the right to use the restaurant for one year. The punishment was accompanied by a formidable exclamation of the owner: “No soup for you! NEXT! "

    And we come to mind the household image Soup Nazi with its "No soup" when we received a letter from Google. In it, iTech Bridge, as a member of the partner program (as Google calls it), the AdSense program, reported that for some violations of the rules of the "partnership" we are now no longer partners. No details: what exactly are the rules, in what and when did we break them? As you know, under this program, Google places contextual advertising for customers on websites, paying their owners a certain percentage of the income received from this advertising. So, the indictment indicated that we had violated something regarding the “unauthorized” placement of banners and forced “clicks” on them. No specifics!

    Since we did not notice such sins for ourselves, at first we took everything quite calmly: we thought that it was a mistake. Everything happens, which is what they wrote in the response letter. So, they say, and so, please explain. It wasn’t there - the answer immediately came that the appeal should be submitted via the web, and they indicated the address of the page with the corresponding form. The mood began to deteriorate: appeal - immediately you begin to feel the defendant.

    Fill out the form. A few days later they received an answer: the appeal was rejected, the verdict was final and could not be appealed. Everything - “No AdSense for you! ”

    All lettersfrom Google are written in the spirit of a typical American business correspondence. Very polite: both “Thank you for your appeal”, and “Thank you for understanding (We appreciate your understanding)”, and “Sincerely (Sincerely)”. There is everything that is needed, not just the essence. One gets the impression that Google’s robots not only search, manage AdSense and other programs, are responsible for sending emails, but they themselves compose them.

    Yes, monopoly is a terrible thing! No wonder the activities of the main Internet investigator became interested in American consumer protection societies and the “anti-trust”. At the same time, it does not matter whether this monopoly is of capitalist or socialist origin. Indeed, many of us who still remember all the charms of an unobtrusive service in the former Union are very familiar with Soup Nazi. Whether he was in the guise of a dining room director with his “we did not invite you here” or a store saleswoman with her “you are many, but I am alone”. At the same time, unlike the Americans, we first learned about this not from the series.

    An extended version of this note with all links and applications is available on my iTech Bridge blog .

    PS Thanks to the developers for the new posting form. Still habracut there ... and a couple of emoticons :)

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