Offline promotion of Internet resources

Today I noticed an advertisement for planeta.rambler.ru in a metro train . I will not go into the discussion of the design of the material, which certainly stands out among others, but at the same time tastelessly replete with paints. The second example is advertising photofile.ru shortly before. The third is the promotion of 24open.ru on television. Fourth - graffiti on fences on the promotion of sites kakdela.ru . In this regard, the opinion of both professionals (marketers and advertisers) and the target audience is interesting.
How justified is the production of Internet resources in traditional media? In which sectors (dating, blogging, photo hosting, etc.) could this give the best results?