Microsoft uses Google
Yes! How?
Microsoft touts Windows Live Messenger on Google AdWords! Paradoxically, right?
One pays a competitor to promote his new product, clearly competing with a similar competitor. Another receives money from a competitor for advertising this product itself.
I don’t know about you, but such a situation seemed interesting to me. Firstly, the very possibility of such a intersection of interests, and secondly, by the fact that it turned out to be acceptable for both companies (who in MS, interestingly, decided on rotation in AdWords?)
Microsoft touts Windows Live Messenger on Google AdWords! Paradoxically, right?
One pays a competitor to promote his new product, clearly competing with a similar competitor. Another receives money from a competitor for advertising this product itself.
I don’t know about you, but such a situation seemed interesting to me. Firstly, the very possibility of such a intersection of interests, and secondly, by the fact that it turned out to be acceptable for both companies (who in MS, interestingly, decided on rotation in AdWords?)