April 16, 2007 at 18:01Adobe prepares offline Flash video player
Adobe , the dominant online video market, has announced the release of Adobe Media Player for playing Flash video offline.
Most likely next week in Las Vegas, at the Show of the National Association of Television Broadcasting Companies, Adobe will talk in detail about a new player that downloads Flash video for later viewing without connecting to the Web. The player will be available for Windows and Mac.
Formerly known as Philo, Adobe Media Player will allow users to subscribe to video podcasts via RSS and then play them. Also, the application will allow users to comment and share videos.
Adobe, developing the player, focused on companies that provide video content, so it emphasized the built-in means of protecting content.
Mark Randall, chief strategist at the Adobe Dynamic Media Organization, says publishers who currently use Flash video for webcasting (76% of those now) will be able to use the new player, which will provide new opportunities.
Adobe Media Player will support two types of security. In the first version, the downloaded video is tightly tied to advertising (without the ability to remove it), and in the second, the content control system will prohibit certain computers or users from downloading the video.
In addition, according to Adobe employees, through the use of RSS, publishers will also be able to display both text, animation and video ads.
Adobe will provide a server that can monitor users watching the downloaded video using the browser’s buns (cookies, cookies). This information can then be sent to publishers.
In addition, Adobe plans to announce that the player will have improved fidelity of Flash-video.
Adobe Media Player is made on Apollo, the company's new platform. In late spring, the player will begin beta testing, and the release is scheduled for the end of this year. The company is also thinking about releasing a Linux version and supporting more formats.
Most likely next week in Las Vegas, at the Show of the National Association of Television Broadcasting Companies, Adobe will talk in detail about a new player that downloads Flash video for later viewing without connecting to the Web. The player will be available for Windows and Mac.
Formerly known as Philo, Adobe Media Player will allow users to subscribe to video podcasts via RSS and then play them. Also, the application will allow users to comment and share videos.
Adobe, developing the player, focused on companies that provide video content, so it emphasized the built-in means of protecting content.
Mark Randall, chief strategist at the Adobe Dynamic Media Organization, says publishers who currently use Flash video for webcasting (76% of those now) will be able to use the new player, which will provide new opportunities.
Adobe Media Player will support two types of security. In the first version, the downloaded video is tightly tied to advertising (without the ability to remove it), and in the second, the content control system will prohibit certain computers or users from downloading the video.
In addition, according to Adobe employees, through the use of RSS, publishers will also be able to display both text, animation and video ads.
Adobe will provide a server that can monitor users watching the downloaded video using the browser’s buns (cookies, cookies). This information can then be sent to publishers.
In addition, Adobe plans to announce that the player will have improved fidelity of Flash-video.
Adobe Media Player is made on Apollo, the company's new platform. In late spring, the player will begin beta testing, and the release is scheduled for the end of this year. The company is also thinking about releasing a Linux version and supporting more formats.