April 16, 2007 at 16:36Women watch less online video than men
Relentless statistics tell us that this year the female Internet audience in the USA will be 97 million, and the male one - 91 million. Moreover, according to the eMarketer study , only 66% of women watch network videos. Among men, this percentage is greater - 78%.
According to eMarketer analyst Debra Aho Williamson, men “love with their eyes,” while women prefer to communicate using words. Moreover, paradoxically, it is women who are more passionate fans of television.
via Reuters
According to eMarketer analyst Debra Aho Williamson, men “love with their eyes,” while women prefer to communicate using words. Moreover, paradoxically, it is women who are more passionate fans of television.
via Reuters