YouTube announces volunteer editors contest

    As you know, a distinctive feature of the social service YouTube is a system of automatic social filtering of content. Using the voting method, the most popular videos are determined, as well as the most interesting - they are placed on the first page. In addition, editorial staff is adding content there . In general, the principles of selecting content for the first page are not entirely clear. It is difficult to predict what will appear there in the next moment.

    Hitting the front page guarantees hundreds of thousands of views to a video. Naturally, optimizers, advertisers and other viral marketing specialists who by hook or by crook rating the video will never miss such an opportunity. Now they will have one more opportunity to get to the first page - by bribing a regular user who has access. Such privileged users will appear soon.

    A few days ago, the YouTube editors announced their decision to hire volunteer moderators from among users. This is a very symbolic step also because it makes us think about the weaknesses of the traditional automatic filtering system, on which many social services are based. The thesis that the collective mind is always smarter than individual individuals is not always true, apparently.

    So, in the near future, volunteer editors will be involved in programming the first page of YouTube. To do this, each month, one user will be selected, who will receive power for several days. To take part in the editors' contest, the applicant must send ten videos to the YouTube editorial office that he would like to see on the first page, as well as a short video explaining why he chose these materials.

    Independent experts explainthat with such a step, the YouTube leadership, in particular, is trying to dispel suspicions of commercializing the service. It is known that the place on the first page can be bought, and it is officially sold for a lot of money. Inviting non-profit editors is a step towards users, because editors will be selected among them.

    Perhaps, editors will be appointed residents of different parts of the world with the most differing tastes and interests. In this case, the content on the first page will become much more diverse.

    True, there is a danger that YouTube may follow the example of the Netscape portal , which offered a salary to the most active users, so that they select content for the first page of the portal.

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