MyBlogLog bought by Yahoo for $ 10 million

On Tuesday, something happened for a long time - the Internet giant Yahoo , repeatedly noticed in buying up promising startup projects, acquired a social network of visitors to MyBlogLog sites . GigaOM IT blog host Om Malik writes that he was having lunch with one of the founders of MyBlogLog, Scott Rafer, when he received a letter informing him of the deal.

The entire MBL staff moves from Orlando’s native office to Yahoo’s office in San Francisco in order to utilize the funds that the company intends to invest in developing the service and acquiring new functions and features. According to information not yet confirmed, the amount of the transaction ranged from $ 10 to $ 12 million. And while the work has not been started, the lucky ones accept congratulations on their blog .

For the first time, rumors of an upcoming acquisition were voiced by Marshall Kirkpatrick on the TechCrunch blog in November, when negotiations between Yahoo and MyBlogLog had just begun. But, undoubtedly, for a project that has been active only since the spring of 2006, such attention from one of the industry leaders was very pleasant and few doubted that the parties would agree.

Interestingly, MBL employees will be part of the Yahoo Developer Network and will take part in the development of other Yahoo services as part of the company's priority on “socialization”.

In addition, part of the functions common to all Yahoo projects will be included in MyBlogLog. For example, it will soon be possible to register with the community of site readers using your Yahoo ID. This should greatly expand the MBL user base.

It should be noted that MyBlogLog as a whole is almost indistinguishable in functionality and is completely indistinguishable in theory from the domestic TooDoo service .