September 14, 2006 at 18:40"Runner" starts working with free hosting
The Begun company announced the admission of free hosting services to its advertising network. We are talking about media partnership, in the framework of which hosters will place contextual advertising “Runner” on the sites of their users.
One of the first media partners of the company was the Ucoz.ru service , which provides a content management system and a certain disk space for the needs of Internet users . Now, among the conditions of free interaction with the service is the placement of “mandatory” contextual advertising “Runner”.
According to the public offer of Ucoz.ru, the hoster keeps track of the effectiveness of advertising on the pages of each site, after which it charges its owner a fee of 25% of its own net profit. The user can transfer the funds received to electronic payment systems or spend on paid hosting services.
Begun reports that over two months of test advertising broadcasting, rewards were accrued to more than 9,700 sites on Ucoz hosting. In addition, as you know, some time ago similar opportunities were provided to blog services and forums.
“Free hosting services provide services to tens of thousands of sites with a narrow thematic focus and accumulate a huge audience,” Begun expresses his interest in this kind of partnership. “The use of semantic and behavioral technologies makes it possible to distinguish from it users who are interested in the products of Beguna clients.”
Ads on hosting service sites are broadcast in the form of pop-up ad units. The placement is automatic, and the site owner only needs to agree to the hosting conditions.
Commenting on the new initiative, Aleksey Basov, the CEO of Beguna, said that the company opened up the opportunity for the industry to capitalize on the audience even in such traditionally non-commercial areas as free web services: “We are glad to see that new business models are created with our help , and their consumers are involved in the advertising revenue of the projects. We predict that the number of services that share revenue from contextual advertising with their users will grow rapidly. ”
One of the first media partners of the company was the Ucoz.ru service , which provides a content management system and a certain disk space for the needs of Internet users . Now, among the conditions of free interaction with the service is the placement of “mandatory” contextual advertising “Runner”.
According to the public offer of Ucoz.ru, the hoster keeps track of the effectiveness of advertising on the pages of each site, after which it charges its owner a fee of 25% of its own net profit. The user can transfer the funds received to electronic payment systems or spend on paid hosting services.
Begun reports that over two months of test advertising broadcasting, rewards were accrued to more than 9,700 sites on Ucoz hosting. In addition, as you know, some time ago similar opportunities were provided to blog services and forums.
“Free hosting services provide services to tens of thousands of sites with a narrow thematic focus and accumulate a huge audience,” Begun expresses his interest in this kind of partnership. “The use of semantic and behavioral technologies makes it possible to distinguish from it users who are interested in the products of Beguna clients.”
Ads on hosting service sites are broadcast in the form of pop-up ad units. The placement is automatic, and the site owner only needs to agree to the hosting conditions.
Commenting on the new initiative, Aleksey Basov, the CEO of Beguna, said that the company opened up the opportunity for the industry to capitalize on the audience even in such traditionally non-commercial areas as free web services: “We are glad to see that new business models are created with our help , and their consumers are involved in the advertising revenue of the projects. We predict that the number of services that share revenue from contextual advertising with their users will grow rapidly. ”