Panama lives up to Yahoo's expectations

    Analysts at comScore concluded that the launch of the Panama advertising platform, which was implemented by Yahoo , increased the company's profits: Internet users began to view advertisements much more often.

    According to a comScore report, over the week of February 5-11, the number of clicks on the sponsored links that appear in the search results increased by 5% compared to the figures from January 29 to February 4. Next week, from February 12 to 18, the number of clicks increased by 9%.

    The Panama engine accurately analyzes the content of each online page, and now users are shown exactly the advertisement that most closely matches the content of the page being viewed.

    via Reuters

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